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MASS PREMIUM CATEGORY
Ather board to consider fresh fundraise on June 12The fundraising could be undertaken through routes including a qualified institutional placement (QIP), a rights issue or other permissible...
India has a story to tell in single malts that is not borrowed from Scotland or Japan: Alcobrew’s Romesh PanditaIn a freewheeling chat, Romesh Pandita, Chairman and Managing Director, Alcobrew Distilleries India, highlights how Indian single malts are...
'Hero will benefit if fuel efficiency is top of mind': Hero MotoCorp CEOHero MotoCorp reports no domestic demand slump despite global challenges. The company is aggressively expanding its operations. CEO Harshav...
Pepsico launches energy drink Adrenaline Rush, eyes mass-premium segmentPepsiCo has introduced its premium energy drink, Adrenaline Rush, to the Indian market. This move expands their beverage portfolio, offerin...
Shilpa Shetty Kundra invests in kids' lifestyle brand RosadaThis partnership aims to accelerate Rosada's expansion and solidify its presence in the premium children's market. The investment will fuel...
These mid-cap stocks with ‘Strong Buy’ & ‘Buy’ recos can rally over 25%, according to analystsGiven the latest news flow from the Gulf region, the probability is high that we might once again see the bulls attempting a comeback. As u...
India’s brandy boom still feels uncool. Liquor cos want to give it a makeoverBrandy, a spirit deeply entrenched in South India's culture and cinema, is now undergoing a national makeover. Despite being India's second...
Indian toy brand Legend of Toys raises Rs 21 crore in Pre-Series A roundLegend of Toys, an Indian toy brand, has raised R 21 crore in funding. This capital will drive growth in new play categories, marketing, an...
Weight-loss drug semaglutide set to get cheaper as generic wave builds in IndiaPrices for generic semaglutide, a popular weight-loss drug, are expected to fall by more than half in the coming months. This sharp decline...
India meets FY26 with cheers & beers: High-end spirits popular; ale beats rainy daysIndia's liquor sales saw a rebound in the year ended March, with spirits volume growing 4% and beer volumes also rising 4%. This recovery w...
Early Lenskart investor Alpha Wave trims stake by 2.5% in open marketAlpha Wave Ventures reduced its stake in Lenskart through a major open market transaction, selling 2.46% holding in the eyewear retailer. D...
Auto Inc turning to cleaner fuels, but SUVs still chug on dieselDiesel engines remain popular for Indian SUVs, offering torque and efficiency for long drives. However, upcoming BS7 emission standards wil...
Britannia bets on ‘Many Indias’ strategy amid inflation, shifting consumer demandBritannia is adopting a 'Many Indias' strategy. Startup-style teams will gain local decision-making power. This move seeks to boost agility...
From soaps to biscuits, your grocery bill may be headed higher againDabur India anticipates price hikes in Q1 FY27 due to persistent inflationary pressures, particularly in packaging materials, driven by Mid...
Indian brands are disrupting sneakers — one ₹5,000 pair at a time. But can they earn trust?Sneakers are now a fashion statement in India. Local brands are entering the market with competitive prices and cultural relevance. These h...
Startups seek digital gold rules; IT firms bet on freshersHappy Friday! The Centre may be open to creating an oversight framework for the digital gold sector. This and more in today’s ETtech Mornin...
Rising temperatures spark comeback for India's consumer durables sector: ReportIndia's consumer goods sector is seeing a strong rebound. Rising temperatures are boosting sales, especially in southern regions. While Apr...
Liquor stocks have macro tailwinds, but will FTAs become a problem? 6 liquor stocks with an upside potential of up to 26%Supply chain disruptions caused by the US-Israel-Iran conflict have a second-order impact on several industries. The liquor sector is no ex...
Yezdi, BSA debut twin scramblers to chase India’s premium bike boom: Check prices, key features & moreYezdi and BSA have launched two new scrambler motorcycles in India. The Yezdi Scrambler 350 and BSA Scrambler 650 aim to capture the growin...
D2C fragrance brand Fifth Sense raises Rs 6.3 crore in round led by OTP venturesD2C fragrance brand Fifth Sense has raised Rs 6.3 crore in pre-seed funding led by OTP Ventures. The startup, founded by IIM Kozhikode alum...