The new commercial featuring SRK is themed somewhat around his soon-to-be released movie Pathan, which also marks the actor's return to Bol...

The developments come in the wake of social media posts about actors including Bachchan, Hrithik Roshan, Shah Rukh Khan and Ajay Devgan end...

The name Sosyo is unlikely to ring a bell unless you have been to Gujarat, the home turf of the 93-year-old brand. Manufactured by the Sura...

The cola firm will consider individuals who have established their credentials in specific fields and have direct synergies with brands the...

Virat Kohli recently refused to renew his six-year contract. Here are others who have refused to be swayed by big fat endorsement deals.

The Re 1 candy clocked Rs 300 crore in sales, beating MNC blue chip brands such as Oreo (Rs 283 cr in sales, launched in 2011) and Mars bar...

As reported by TOI in April, Pulse candy had reached Rs 100 crore within eight months of its launch, equalling the record of Coke Zero, Coc...

The Asia Cup starts on February 24. The tournament will see India and Pakistan play each other after a gap on February 27.

The next four months will see brands spend close to Rs 2,500-3,000 crore on back to back T20 action on both on ground and on air sponsorshi...

There was a time not long ago when strategic discussions between global and Indian teams of beverages giants Coca-Cola and PepsiCo mostly c...

Why? Because of its perception as a kids’ drink and popularity of non-fizzy orange drinks such as Rasna and Tang.

With the summers setting in, the top beverage maker is gearing up for an extensive plan, involving expanding its distribution network.

The cola companies have their reasons for leaning on these smaller brands, the biggest amongst them being the regional nature of competitio...

Coca-Cola plans to relaunch RimZim, once a popular masala cola brand which it acquired from Ramesh Chuahan in the 1990s.

The fruit-based beverages will be available in different flavours, including mango, lemon, apple, litchi, pineapple and guava.

Ahead of the summer season, rivals PepsiCo and Coca Cola have kicked off new launches and advertisement campaigns for different juices prod...

The brand will be test-marketed in Mumbai initially, with new flavours such as raspberry, masala soda, gingerale and ice-cream soda.