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MASALA COLA BRAND
Campa, Lahori Zeera steal Coca-Cola, PepsiCo's thunder as market shiftsNewer soft drink brands, Campa and Lahori Zeera, are making a strong impact on the Indian market. They have doubled their combined market s...- Beverage Inc gets price-wise, offers flavour, finds favourIndia's non-alcoholic beverage market surged by 10.2% in 2024, fueled by smaller brands offering traditional flavors at affordable prices. ...
- Snacking while binge-watching? OTTs, brands smell opportunitySnack brands are partnering with streaming platforms like Netflix, Amazon Prime Video, and Disney Hotstar to offer co-branded packs tailore...
- Thums up picks Shah Rukh, sets stage for SRK-Salman showdownThe new commercial featuring SRK is themed somewhat around his soon-to-be released movie Pathan, which also marks the actor's return to Bol...
- Amitabh Bachchan terminates ad contract with tobacco brandThe developments come in the wake of social media posts about actors including Bachchan, Hrithik Roshan, Shah Rukh Khan and Ajay Devgan end...
- How regional soft drinks makers are making a mark in a market dominated by MNCsThe name Sosyo is unlikely to ring a bell unless you have been to Gujarat, the home turf of the 93-year-old brand. Manufactured by the Sura...
- Pepsi looks beyond celebs for ad pushThe cola firm will consider individuals who have established their credentials in specific fields and have direct synergies with brands the...
- When Gopichand and the Big B refused to endorse cola brandsVirat Kohli recently refused to renew his six-year contract. Here are others who have refused to be swayed by big fat endorsement deals.
- Re 1 candy Pulse hits Rs 300 cr sales in 2 years, MNCs feel the heatThe Re 1 candy clocked Rs 300 crore in sales, beating MNC blue chip brands such as Oreo (Rs 283 cr in sales, launched in 2011) and Mars bar...
- DS Group to take on Frooti, Maaza with Pulse MangoAs reported by TOI in April, Pulse candy had reached Rs 100 crore within eight months of its launch, equalling the record of Coke Zero, Coc...
- Asia Cup T20 signs up Micromax as title sponsor for Rs 10-12 croreThe Asia Cup starts on February 24. The tournament will see India and Pakistan play each other after a gap on February 27.
- Brands bet big on T-20 games, to shell out Rs 3,000 croreThe next four months will see brands spend close to Rs 2,500-3,000 crore on back to back T20 action on both on ground and on air sponsorshi...
- Small local brands with deeper reach & lower price give Pepsi, Coke a run for their fizzThere was a time not long ago when strategic discussions between global and Indian teams of beverages giants Coca-Cola and PepsiCo mostly c...
- Fanta, Mirinda losing popularity, Rasna and Tang preferred moreWhy? Because of its perception as a kids’ drink and popularity of non-fizzy orange drinks such as Rasna and Tang.
- Coca-Cola sees fizz in rural IndiaWith the summers setting in, the top beverage maker is gearing up for an extensive plan, involving expanding its distribution network.
- New cola brands like Sosyo ready to take on biggies like Coke and PepsiThe cola companies have their reasons for leaning on these smaller brands, the biggest amongst them being the regional nature of competitio...
- Coca-Cola to relaunch RimZim of 1980sCoca-Cola plans to relaunch RimZim, once a popular masala cola brand which it acquired from Ramesh Chuahan in the 1990s.
- Bharti Walmart forays into beverages segmentThe fruit-based beverages will be available in different flavours, including mango, lemon, apple, litchi, pineapple and guava.
- PepsiCo, Coke get ready for summer; announce new initiativesAhead of the summer season, rivals PepsiCo and Coca Cola have kicked off new launches and advertisement campaigns for different juices prod...
- PepsiCo plans to relaunch Duke's beveragesThe brand will be test-marketed in Mumbai initially, with new flavours such as raspberry, masala soda, gingerale and ice-cream soda.
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