Bharti Walmart forays into beverages segment

NEW DELHI: Bharti Walmart today announced foray into beverages segment under its private label, Great Value, pitching against the likes of PepsiCo and Coca Cola.

The 50:50 cash and carry joint venture between Bharti Enterprises and Walmart Stores Inc said its beverage range includes fruit drinks, flavoured cola, jaljeera and milk.

The fruit-based beverages will be available in different flavours, including mango, lemon, apple, litchi, pineapple and guava, the company said in a statement.

Prices will range from Rs 75 to Rs 81 for two litre bottles for different fruit flavours, while masala cola and flavoured milk will be available for Rs 25 per 500 ml bottle, it added.

PepsiCo and Coca Cola are the leading players in the beverage segment with a host of brands such as Pepsi, Coke, Fanta, Mirinda, Slice, Maaza, Tropicana, Minute Maid among others.

Bharti Walmart has been selling grocery and homecare items, including flour, spices, noodles, tea, soup and floor cleaners, under the Great Value private label.

Its other private labels include George (western apparel), Astitva (Indian apparel for women), and Athletic Work (shoes).

At present, the company operates 17 Best Price Modern Wholesale stores in different parts of the country.