Searched for
MARKETING CAMPAIGNS
Google bets on agentic AI, conversational search to drive next phase of search advertisingThe recent observation by Google indicates that more users are turning to conversational queries, opening up exciting new possibilities for...
Govt issues norms to implement global outreach initiative for branding, labelling, export packagingThe government has launched a new export promotion initiative for global branding. This program aims to develop a unified Brand India frame...
School Assembly News Headlines Today July 15: Top national, international, sports, business and education news students should knowSchool Assembly News Headlines July 15: India's NIA court issued a warrant against Hafiz Saeed, and India seeks a UN Security Council seat....
Why reaching the right audience matters more than reaching everyoneReach alone no longer defines marketing success; relevance does. This piece argues that engaging decision-makers matters more than mass imp...
Two-thirds of India's creators now come from non-metros: ReportIndia's creator economy sees significant growth outside major cities. Most creators still only secure one paid brand campaign annually. Thi...
Saudi Arabia warns visitors against visa overstays; violators face fines, imprisonment and deportationSaudi Arabia has warned foreign visitors to depart before their entry visas expire. Overstaying visas can result in significant fines, impr...
Just Dial shares rocket 36% in two days! Why Citi, Kotak, others think Reliance-backed stock can rally up to 62%?Just Dial shares have surged 36% in two sessions after a strong Q1 FY27 earnings report, prompting brokerages to turn bullish. Kotak sees u...
Singham vs scammers? Bandhan Bank brings Rohit Shetty for Cyber Cop missionBandhan Bank has launched Cyber Cop, a nationwide cyber fraud awareness campaign under its CSR programme with filmmaker Rohit Shetty, as cy...
Hundreds protest Nepal's eviction of landless squatters as activists face police crackdownHundreds protested in Nepal's capital against the government's eviction of landless families. Youth activists assessing flood-hit squatters...
FM Sitharaman to meet PSB chiefs to review foreign currency deposit driveFinance Minister Nirmala Sitharaman will meet public sector bank chiefs Monday. They will review efforts to attract foreign currency deposi...
Brands divided on influencers: HUL, Myntra scale creator push; Amul stays old schoolIndian consumer brands exhibit contrasting views on the efficacy of influencer marketing for engaging customers. Companies such as Hindusta...
AIADMK chief Edappadi K Palaniswami seeks greater, more effective role for party's IT wingAIADMK chief Edappadi K Palaniswami urged the party's IT wing to adopt advanced technology. He stressed the need for members to adapt to di...
Unclaimed strikes hit southern Iran as Hormuz tensions persistMysterious airstrikes hit Iran after United States attacks concluded. Iran launched retaliatory attacks across the Middle East, targeting s...
Misinformation is shaping world, from climate change to wars: Cambridge University Professor Sander van der LindenProfessor Sander van der Linden studies how people fall for misinformation and manipulation. Digital technology accelerates the spread of f...
Iran War Runtime: A day or two, a week, or a month? White House official says thisThe United States anticipates prolonged military exchanges with Iran over the Strait of Hormuz. This escalation follows the collapse of a 6...
Kalyan Jewellers shares soar over 6% after 38% YoY revenue jump in Q1 updateKalyan Jewellers shares rose sharply on Wednesday after the company reported an estimated 38% year-on-year growth in consolidated Q1 revenu...
The new rules of brand authority: Why credibility matters more than everBuilding a recognised brand takes more than reach. As organisations compete for the attention of business leaders, trusted platforms and me...
Global Market Today: Oil rises, Asian stocks steady as US strikes IranOil prices surged as the United States conducted airstrikes and revoked waivers for Iran. Asian stocks remained largely unchanged while inv...
Kalyan Jewellers posts strong Q1 growth on robust demandKalyan Jewellers reported strong first-quarter revenue growth, supported by resilient domestic demand, healthy international performance an...
How brands reach business leaders: The power of credibility, context, and visibilityBusiness leaders discover brands through trusted environments, meaningful industry conversations, and credible platforms, not just advertis...