Zee Entertainment appoints Ashish Mishra as Chief Marketing Officer

Zee Entertainment Enterprises has appointed Ashish Mishra as its Chief Marketing Officer as the media company moves to strengthen its marketing capabilities and deepen consumer engagement across its businesses.

Mishra will be based at Zee’s Mumbai headquarters and report to CEO Punit Goenka. He will lead the company’s network-wide marketing and brand agenda, with a focus on strengthening consumer propositions and driving marketing campaigns across its businesses.

He will also take on key strategic and special projects at the network level, working with the leadership team to identify new opportunities supporting Zee’s long-term growth ambitions.


Kartik Mahadev, who has contributed to Zee’s marketing function, will move to a new role within the organisation. The company said details of his new role will be communicated shortly.

Commenting on the appointment, Goenka said marketing plays a pivotal role in strengthening Zee’s connection with consumers and creating sustained value for the business. He said Mishra’s experience in building consumer-centric brands and his strategic and creative approach would help sharpen the company’s marketing interventions and overall brand proposition.

Mishra said he plans to build on Zee’s understanding of Indian consumers and focus on sharpening its brand and content strategy, deepening consumer engagement and driving value for the company.