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BRAND STRATEGY
EPACK Durable gets Andhra Pradesh nod for Rs 1,084 crore investment under Electronics Manufacturing Policy 4.0EPACK Durable and its subsidiary will invest over Rs 1,000 crore in Andhra Pradesh to boost manufacturing of air conditioners, washing mach...
Waterways Leisure shares slip on debut, list at 16% discount to IPO priceAhead of the listing, the IPO is commanding a grey market premium (GMP) of -Rs 51, implying a 6.31% discount to the upper price band of Rs ...
Espire Hospitality posts revenue of Rs 141 crore for FY26, PAT at Rs 8 croreEspire Hospitality has achieved a landmark financial year 2026, reporting Rs 141 crore in revenue, a 17% increase, and Rs 8 crore in profit...
Godrej Consumer expands pet care brand across south India, targets Rs 500 crore biz in three yearsGodrej Consumer Products is aggressively expanding its pet food brand, Ninja, aiming for a Rs 500 crore valuation within three years. After...
Rocket Lab buys Iridium in $8 billion deal, to expand beyond launchesThe deal accelerates a long-time push beyond launch services by adding an established satellite network, globally coordinated spectrum and ...
AI hasn't changed marketing's role, only how it delivers: Publicis Sapient CMOArtificial intelligence is revolutionizing marketing, but core responsibilities like driving growth and building customer relationships rem...
Over 10% of luxury home sales now come from NRIs across key global markets: Whiteland's Sudeep BhattIndia's luxury housing market is experiencing a structural transformation, attracting significant global capital, particularly from Non-Res...
Sarovar Hotels plans to double branded residences portfolioSarovar Hotels is poised to expand its footprint in the branded residences sector, intending to double its portfolio within a year. With 80...
Smartphone brands brace for 9-10% festive sales drop as higher prices dampen demandSmartphone sales are projected to dip by 9-10% this festive season as rising handset prices dampen consumer demand. Brands are strategizing...
ITC charts growth through FMCG, digital farming and fresh foodsITC Ltd is aggressively pursuing a medium-term growth strategy, aiming to become India's top FMCG player by bolstering core brands and expl...
Chips or chocolates, India's brands want you to pay more for a fitter youFrom millet chips and protein-rich chocolates to science-backed skincare, FMCG companies are increasingly premiumising everyday products to...
World MSME Day: Global uncertainty offers Indian MSMEs an opportunity to move up the textile value chain, say expertsAs the second-largest employment generator in the country, the textile sector’s contribution to the economy is crucial, with MSMEs forming ...
Ankur Warikoo on why he gave 500,000 students free access to WebVeda subscription despite potential ₹100 crore lossAnkur Warikoo's learning platform, WebVeda, offered free annual subscriptions to 500,000 existing users when shifting to a new model, a mov...
Bajaj Auto to push premium motorcycles, turbocharge Chetak in FY27: ChairmanBajaj Auto is set to bolster its 125cc+ motorcycle range and accelerate the electric Chetak's growth in FY27. The company plans to boost ex...
Waka Waka! Indian consumer giants seek to roar louder in AfricaIndian consumer firms are significantly boosting investments in Africa, shifting from market entry to large-scale operations. Driven by a y...
Global, then local: How Vahdam India is aiming to scale revenues of Rs 500 cr by next yearFor Vahdam India, going global first was a deliberate move to capture a larger chunk of the pie by catering to a more evolved market, says ...
Cristiano Ronaldo vs Lionel Messi: Who leads the net worth race in 2026? Inside the billion-dollar rivalryFootball titans Cristiano Ronaldo and Lionel Messi have both entered the billionaire club, showcasing their immense global influence beyond...
United Spirits set to cut 100 jobs to curb costs, streamline operationsUnited Spirits is cutting around 100 jobs in India as part of parent Diageo's global cost-saving drive. This significant workforce reductio...
Honasa Consumer to acquire majority stake in Fluence Pharma at Rs 135-crore valuationHonasa Consumer has secured a majority stake in Mumbai's hair therapy brand Fluence Pharma for Rs 135 crore. This move marks the company's ...
Omnicom launches Acxiom Fan Graph to help brands better understand sports audiencesOmnicom has unveiled Acxiom Fan Graph, a groundbreaking sports marketing intelligence platform. This innovative solution aims to unify frag...