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MARKETING CAMPAIGN
Govt approves proposal to amend Khadi and Village Industries Commission ActThe government has approved amendments to the KVIC Act, 1956, to modernize the Khadi and Village Industries sector. These changes aim to bo...- Compass launches NodGuard: Consent infrastructure that connects compliance to marketing performanceIndia's new data protection law, effective November 2026, mandates robust consent management. Many businesses struggle with fragmented syst...
- At Sid's Farm, a quality-first approach sets the standard.Sid's Farm is strengthening consumer trust through rigorous daily quality checks and a parent-first approach to dairy production. The compa...
- AI hasn't changed marketing's role, only how it delivers: Publicis Sapient CMOArtificial intelligence is revolutionizing marketing, but core responsibilities like driving growth and building customer relationships rem...
- Israel damaged heritage sites across south Lebanon, minister saysAncient heritage sites across southern Lebanon have suffered significant damage during Israel's nearly four-month campaign against Hezbolla...
- Aam in Aam, Indians in US savour taste of homeIndian mango sales are soaring in the US, hitting record highs this summer. Innovative packaging, targeted promotions, and direct-to-neighb...
- ETMarkets Smart Talk | Corporate bonds are emerging as a compelling alternative to fixed deposits: Nikhil AggarwalAs fixed deposit rates decline, Indian investors are increasingly exploring corporate bonds for better post-tax returns. This shift, driven...
- For 21 years, this 77-year-old ‘Water Baba’ has been handing out free cold water to thirsty highway travellers in Rajasthan’s 45°C scorching desert heatIn Rajasthan's scorching Barmer-Batadu heat, 77-year-old Thana Ram Kadwasara has become a beacon of hope for travelers. For two decades, he...
- Government restores non-domestic LPG supplies to pre-crisis levelsIndia has restored non-domestic packed LPG supplies to their pre-crisis levels. This welcome development follows a significant improvement ...
- ET Most Innovative AI Product Awards 2026: Why tax has become one of the biggest trust tests for enterprise dataAs businesses generate larger volumes of financial and operational data, tax functions are becoming an unexpected proving ground for AI pro...
- India’s development ladder after AI: What comes next?India’s future prosperity may increasingly depend on empowering its smaller economic units to become more productive using AI.
- Marketing platform JustAI raises $17 million led by Base10AI marketing platform JustAI has secured over $17 million in Series A funding, led by Base10, with participation from Y Combinator and Peak...
- Optimised to death, remembered by noneWhen brands go after metrics and impressions, what is forgotten is getting into the minds of customers.
- Beyond brand visibility: Why media partnerships matter for business growth and thought leadershipAs digital advertising becomes more crowded, brands are reconsidering their strategies to reach business audiences and decision-makers. Med...
- How Brexit broke British politicsA decade after the UK voted to leave the EU, the nation grapples with fractured politics and a sluggish economy. Brexit's promises of contr...
- Nothing Phone (4b) new teaser dropped; Check camera and design details hereNothing Phone (4b) launch: Nothing may be getting ready to expand its smartphone lineup once again. A new teaser shared by the company offe...
- Who is Abelardo De La Espriella? Trump-admiring millionaire lawyer with ties to Álvaro Uribe wins Colombia's presidencyColombia has elected nationalist lawyer Abelardo De La Espriella as its next president, defeating left-wing senator Iván Cepeda. Nicknamed ...
- Tech, crypto firms to help tackle illegal wildlife tradeAnnouncement made as part of a business forum convened by Prince William and The Royal Foundation's United for Wildlife during London Cli...
- Newsmaker | Who is Abelardo De La Espriella, Colombia's new right-wing president?Colombia has elected nationalist lawyer Abelardo De La Espriella as its new president, signaling a significant political shift. Known as "T...
- Starbucks Korea to shut 2,000 stores to teach history lessons to employeesStarbucks Korea is closing over 2,000 stores for mandatory history and social sensitivity training after a marketing campaign sparked outra...
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