The Bonus Points earned during the Points Fest can significantly enhance members’ ability to redeem rewards across Air India’s expanding do...

Etihad Airways is now offering a 10% discount on promo seats for its top-tier loyalty members. Gold, Platinum, and Emerald members of the E...

Etihad Airways has enhanced its Etihad Guest loyalty program by offering exclusive discounts of up to 10% on Promo seats for Gold, Platinum...

The giveaway aligns with the launch of Dunkin’s spring menu, which includes a mix of new and returning items aimed at tapping seasonal dema...

Air India and Zomato have partnered to offer Maharaja Club loyalty program members exclusive rewards. Users can now earn 2% Maharaja Points...

A new Benepik report reveals challenges in channel partner engagement in India. Many companies face low engagement due to complex processes...

Twid and GoKwik partner to expand loyalty and reward programmes usage across GoKwik network of D2C brands, offering discounts and loyalty p...

There has been a noticeable surge in consumer interest in loyalty programmes in India, paralleling the expanding middle class and rising di...

With POPcoins, consumers can overcome the confusion of unstructured loyalty programs and earn and shop across brands on the POP network usi...

The loyalty programme – Maruti Suzuki Rewards- will cover all passenger vehicle customers from Arena, Nexa and True Value outlets, MSI said...

Carved out as a separate entity from the now-grounded Jet Airways more than five years ago, JPPL has close to 10 million members. JPPL, par...

The irony of customer loyalty is that it is created to make the customers more engaged with the brand but it ends up putting them in a blin...

The Corporation is focused on ensuring Quality and Quantity of Auto Fuels delivered through its 25,000 Retail Outlets across India through ...

While marketers emphasise the need for points, they have also realised they have to think beyond points to get their customers to stick wit...

Reliance Money, Anil Ambani group's brokerage and financial products distribution firm, on Friday became the first of its kind in the count...

Companies that produce or market mass consumption items (including services, like airline flights) are constantly devising ways to retain t...

These loyalty points are accrued even for customers paying through credit and debit cards.