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LIFESTYLE APP FOR CREATORS
Pune couple spends Rs 2.2 lakh a month despite paying Rs 1,800 to maid and driving an EV. Here’s where the money goesA Pune couple's Rs 2.2 lakh monthly expenditure is sparking debate on urban Indian living costs. Despite cooking at home and using an EV, h...- Not all startups are built the same. Which category defines yours?Startup award categories are often shaped more by founder journeys, business models, and growth approaches than by sectors alone. Through r...
- Old shopping funnel is gone: Gen Z is rewriting rules of retailGen Z is rapidly reshaping India’s online retail market, forcing brands and platforms to rethink traditional marketing strategies. Nearly h...
- Your monthly spend also decides how soon you can retire: Expense tracking apps, AI tools are changing how Indians investExpense-tracking apps, spreadsheets, Artificial Intelligence (AI) -generated analysis, and budgeting dashboards are not merely bookkeeping ...
- Hobby to hustle: Six years ago, the pandemic and lockdowns sparked a wave of micro-entrepreneurs. Here’s how some built to lastIndia’s Covid-era “hobby economy” — spanning gardening, baking, fitness and pet care — has evolved into a ₹1.5-2 lakh cr market, though not...
- Smartphone buyers prioritise AI, performance and style over specs aloneIndian smartphone buyers now focus on personal style and AI capabilities. Colourful phones and AI features significantly influence choices,...
- Indian IT pack falls; MeitY’s e-gaming rulebookIndian IT stocks suffered on Wednesday after HCLTech’s weak Q4 numbers. This and more in today’s ETtech Top 5.
- Why Apoorva Makhija aka 'Rebel Kid' is facing intense backlash over her PCOS claims. Here's why her deleted video has sparked outrageApoorva Makhija, aka the 'Rebel Kid' is under fire from netizens after she shared a video linking Lipton metabolism tablets to PCOS and hor...
- Content creator calls out 'expired' Rosier Foods malai paneer, says 'I take my words back...'A social media user on Instagram has voiced strong concerns after receiving expired malai paneer from Rosier Foods via quick delivery app. ...
- Myntra GlamStream Fest 2025 to feature 3,000 lifestyle creators, 1,200 Bollywood and OTT celebrities in MumbaiMyntra is hosting its first GlamStream Fest in Mumbai on November 16, 2025. The event will bring together over 3,000 creators and 1,200 Bol...
- Snapchat sees sharp rise in engagement among Gen Z usersSnapchat is experiencing a surge in popularity among young Indian users, with platform engagement doubling in the last two years. This grow...
- Donatuz launches AI-led monetisation platform for creatorsThis comes at a time when the creator economy in India is booming. The AI-powered monetisation platform for content creators has onboarded ...
- Myntra launches Glamstream to fuel next phase of content-led commerce, eyes 15 % uptick in engagementElevating its content-commerce strategy a notch higher, Myntra on Saturday announced the launch of Glamstream, a one-of-its-kind shoppable ...
- MyWall: The ultimate lifestyle app for creatorsMyWall is a lifestyle app designed for creators to monetize their content and gain access to various perks like dining, luxury stays, and h...
- TikTok to log off from US: all your questions answeredShort-video platform TikTok, which supports the weight of the creator economy in the US, may go offline in the country on Sunday when a fed...
- US TikTok content creators warn followers to find them on Instagram, YouTubeAn appeals court on Friday rejected TikTok's challenge to a law requiring the video-sharing app to divest from its Chinese parent company b...
- Roposo launches in Indonesia; expects to expand to US, Brazil, Japan in coming quartersThe platform said it expects to expand presence to other markets now, including the US, Brazil and Japan, in the coming quarters.
- Influencers cry foul over delayed pay at Trell; 100 more staff leave firm amid troublesAbout 100 employees of Trell have either voluntarily left or been laid off from the company over the last two months, a source familiar wit...
- InMobi's Roposo pivots to live commerce from short videoUsers on the Roposo platform will now be able to discover products recommended by creators on live streams and shop from hundreds of creato...
- Short video app Trell raises $11.4 millionThe new round of investment will be used to further expand and grow the creator's community, to enhance the platform's personalisation and ...
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