Kantar's 2024 study reveals influencer content significantly outperforms traditional ads in engagement and brand salience. FMCG brands are ...

Ayurveda's presence in India's FMCG sector is still small. Kantar reports that most Indian homes buy ayurvedic products. However, the segme...

The Kantar report highlights a slowdown in rural FMCG consumption driven by high wheat flour prices. Despite this, personal care categories...

A new report reveals a widening socio-economic gap in urban India. Affluent households surged by 86% in 2024 compared to 2019, while lower ...

The FMCG sector reported a projected 6.1% volume growth in rural markets for this fiscal, driven by population but hindered by inflation an...

The agricultural sector has uncertainty and the upcoming general elections would not surge the consumption of FMCG (fast-moving consumer go...

Kantar's study drew insights from over 1,400 creatives across categories, markets, and media formats in 2022. The aim of the study is to he...

Average monthly sales of fast-moving consumer product (FMCG) packs in the country stood at 19.2 billion, or 62 packs per household, from Ap...

"Growth is largely driven by food brands since the frequency of essentials such as milk are significantly higher. Big brands continue to do...

The study has identified some trends that will shape the digital ecosystem over the next three years. E-governance and agri-tech are likely...

Uttar Pradesh, the largest state in India, pays about Rs 112 for every unit of FMCG that it purchases, the lowest in the country. It’s foll...

For instance, hand sanitiser volume sales have become much bigger in rural India reaching almost 4.44 crore households as compared to 4.26 ...

The non-FMCG ranking was dominated by telecom brands, with Samsung and Jio jointly second, followed by MRF, Tata Housing and Airtel. Tata T...

For instance, hand sanitiser volume sales has become much bigger in rural India reaching to almost 4.44 crore households as compared to 4.2...

A year ago, September quarter growth was the highest in three years, helped by an increase in hygiene category purchases and out-of-home sn...

The fast-moving consumer goods market expanded 4.3% in volume and more than 8.5% by value during the quarter, according to data from Kantar...

The overall FMCG market by volume declined 1% in 2018 compared with a 7.5% rise a year ago, according to Kantar Worldpanel.