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KANTAR FMCG REPORT
Fewer top-ups mark FMCG buying shiftIndian shoppers are changing their habits. They are visiting stores less often for everyday items. However, when they do shop, they are spe...- Crude-linked energy crisis, softer monsoon may slow FMCG growth in 2026: ReportIndian FMCG volume growth is expected to slow down this year. Geopolitical tensions and a potential below-normal monsoon are key concerns. ...
- TV retains edge among affluent India as brand equity slips for FMCG majorsDespite a growing affluent consumer base, large FMCG brands face declining penetration and volume share in India. A Kantar study underlines...
- Influencer content holds attention significantly longer than traditional branded content: KantarKantar's 2024 study reveals influencer content significantly outperforms traditional ads in engagement and brand salience. FMCG brands are ...
- Ayurveda's FMCG share remains low despite rising household useAyurveda's presence in India's FMCG sector is still small. Kantar reports that most Indian homes buy ayurvedic products. However, the segme...
- Rural FMCG growth slows as wheat flour demand drops: Kantar reportThe Kantar report highlights a slowdown in rural FMCG consumption driven by high wheat flour prices. Despite this, personal care categories...
- Urban middle-class households shrink, rich club sees big jumpA new report reveals a widening socio-economic gap in urban India. Affluent households surged by 86% in 2024 compared to 2019, while lower ...
- Rural market likely to report 6.1 pc volume growth in FY25: ReportThe FMCG sector reported a projected 6.1% volume growth in rural markets for this fiscal, driven by population but hindered by inflation an...
- FMCG sector to see subdued growth till September quarter of 2024, says Kantar reportThe agricultural sector has uncertainty and the upcoming general elections would not surge the consumption of FMCG (fast-moving consumer go...
- How ads aimed at rural Indian buyers may be missing a big trickKantar's study drew insights from over 1,400 creatives across categories, markets, and media formats in 2022. The aim of the study is to he...
- Indians buying more but smaller grocery packsAverage monthly sales of fast-moving consumer product (FMCG) packs in the country stood at 19.2 billion, or 62 packs per household, from Ap...
- Parle continues to be India's top FMCG brand - Kantar Report"Growth is largely driven by food brands since the frequency of essentials such as milk are significantly higher. Big brands continue to do...
- India will witness significant increase in frequency and duration of internet access: studyThe study has identified some trends that will shape the digital ecosystem over the next three years. E-governance and agri-tech are likely...
- Here's how much a unit of FMCG costs, across IndiaUttar Pradesh, the largest state in India, pays about Rs 112 for every unit of FMCG that it purchases, the lowest in the country. It’s foll...
- Rural India now as resilient as urban regions in FMCG salesFor instance, hand sanitiser volume sales have become much bigger in rural India reaching almost 4.44 crore households as compared to 4.26 ...
- Amazon, Asian Paints, Tata Tea top rankers in Kantar's purposeful brands rankingThe non-FMCG ranking was dominated by telecom brands, with Samsung and Jio jointly second, followed by MRF, Tata Housing and Airtel. Tata T...
- Rural markets equaling urban in terms of sales volume of personal care, home hygiene products: KantarFor instance, hand sanitiser volume sales has become much bigger in rural India reaching to almost 4.44 crore households as compared to 4.2...
- FMCG market shrinks 0.5% in Q2 on higher base, low demandA year ago, September quarter growth was the highest in three years, helped by an increase in hygiene category purchases and out-of-home sn...
- Increased demand for groceries lifts household consumption to a two year high in April-JuneThe fast-moving consumer goods market expanded 4.3% in volume and more than 8.5% by value during the quarter, according to data from Kantar...
- India's consumer goods no longer fast-movingThe overall FMCG market by volume declined 1% in 2018 compared with a 7.5% rise a year ago, according to Kantar Worldpanel.
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