Ayurveda's presence in India's FMCG sector is still small. Kantar reports that most Indian homes buy ayurvedic products. However, the segme...

Consumption of turmeric powder surged more than five times to 14.4%, besides milk food drinks that doubled growth to 6%, honey and chyawanp...

Deepender Rana, who most recently led Kantar’s insights business in Greater China succeeds Preeti Reddy who takes on the role of Chairwoman...

As per the report, Among Digital Devices, Apple emerges as the leader, with Xiaomi at second place. One Plus and Samsung tied for third pla...

He will replace Eric Salama, who stepped down in February this year, months after WPP sold 60% in Kantar to private equity firm Bain Capita...

The study by Kantar reveals that for many retailers, there is a huge gap between the brand promise and customer experience. It said retaile...

Gaana was ahead of competitors including JioSaavn (24%), Wynk and Spotify (15% each), and Google Play Music (10%), in the music streaming s...

With a turnover of over Rs 2,000 crore, Santoor has clearly overtaken HUL’s soap brand Lux, and is now challenging the numero uno Lifebuoy.

Term insurance, despite being the most fundamental and cheapest form of financial protection, still lacks a significant uptake in urban Ind...

HDFC Bank is 2018’s most valuable Indian brand followed by one of the country’s oldest brands, LIC. IT services major TCS took third place.

Wipro’s Santoor soap has toppled HUL's Lux as No. 2 soap by all-India volumes for the first time.

It will have a global network of more than 1,500 data scientists, analytics consultants, technologists and data designers from across Kanta...

Generation Z, which is the biggest consumer of digital content, is also the most averse to advertising and hence ad avoidance on digital de...

“The idea is to not reduce the choices for clients, but for these three companies to work together when there is a business problem," said ...

BARC was being propelled as an alternate TV viewership measurement system to the incumbent, TAM Media Research.

Kantar Market Research Services, which owns half of TAM Media Research, has filed a writ petition against the govt of India in the Delhi Hi...

NDTV said it was "baffled and amused by the PR effort of WPP. PR is clearly the main aim, as the WPP statement contains a number of legal f...