The Indian Premier League is reinventing its approach to sponsorship. Brands are moving beyond mere visibility, shifting their focus to sto...

The BCCI has inked a significant Rs 270 crore sponsorship deal with Google's AI platform Gemini. This partnership will span three years, be...

The BCCI is set to finalize Team India's jersey sponsorship within two weeks following the tender process, with bids due by September 16. A...

The BCCI seeks a new lead sponsor for the national cricket team after Dream11's exit due to the government's ban on money-based gaming. Wit...

The Board of Control for Cricket in India aims to secure ₹452 crore via front-of-jersey sponsorship. This follows Dream 11's exit due to go...

Harsh Goenka's comment highlights the risks of sponsoring the Indian cricket team. Dream11 ended its jersey deal after a new gaming law. Ma...

Gujarat Titans, owned by CVC Capital Partners, has attracted 30 sponsors for the IPL 2024 season, aiming to enhance profitability and brand...

The Board of Control for Cricket in India (BCCI) has issued a tender for title sponsorship rights for international cricket matches in Indi...

Dream11 was the only serious contender in the race as Disney Star was the only other company that picked the tender document, a source told...

The BCCI released the tender for national team lead sponsor rights on June 14. The tender document will be available for purchase until Jun...

The 3-year deal is pegged at around Rs 100 crore and will include a bonus if the team reaches the qualifiers.

While no one from Unacademy was prepared to speak on the issue, an industry insider, who is privy to the Edu-tech company's preparations to...

A slowdown in overall ad spends is not going to derail the plans of the eight franchises of the Indian Premier League (IPL), which, for the...

Sports accessories apparel maker Nike’s contract with the All India Football Federation (AIFF) as kit sponsor ended earlier this year.

Star India won bid for Indian cricket team’s logo sponsorship rights from 2014 to 2017 for Rs 1.92 cr a match, a drop of 40% from Rs 3.34 c...

While PepsiCo has won the title sponsor bid for IPL-6 in Rs 400-cr 5-yr deal, rival Coca-Cola has started talks to buy pouring rights for t...

Manchester United has signed a lucrative sponsorship deal with Saudi Telecom.