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FIFA 2026: Brokerages bet on sector winners as soccer World Cup set to kick offThe 2026 FIFA World Cup will bring billions to host nations. Analysts expect a surge in spending on hotels, airlines, and retail. Beer sale...- Shah Rukh Khan nearly said no to IPL: Lalit Modi reveals the Jaipur story behind KKR’s birthLalit Modi shares how Bollywood star Shah Rukh Khan was initially hesitant to buy the Kolkata Knight Riders. Khan, a football fan, doubted ...
- Cricket fandom is already digital. Fan tokens could be the next movThink of these tokens as digital exclusive membership passes. Fans could buy them through Socios and unlock experiences tied to their favou...
- Logo play to long game: IPL moves beyond ad slots to brand platforms amid changing sponsor mixThe Indian Premier League is reinventing its approach to sponsorship. Brands are moving beyond mere visibility, shifting their focus to sto...
- BCCI bags Rs 270 crore AI sponsorship deal for IPLThe BCCI has inked a significant Rs 270 crore sponsorship deal with Google's AI platform Gemini. This partnership will span three years, be...
- BCCI to finalise team India jersey sponsorship in two weeksThe BCCI is set to finalize Team India's jersey sponsorship within two weeks following the tender process, with bids due by September 16. A...
- BCCI looks for new jersey sponsor to take guard at the creaseThe BCCI seeks a new lead sponsor for the national cricket team after Dream11's exit due to the government's ban on money-based gaming. Wit...
- Dream 11 out, BCCI hunts for next big hitterThe Board of Control for Cricket in India aims to secure ₹452 crore via front-of-jersey sponsorship. This follows Dream 11's exit due to go...
- From Sahara to Dream11: Harsh Goenka calls India's cricket jersey as 'real brand survival test'Harsh Goenka's comment highlights the risks of sponsoring the Indian cricket team. Dream11 ended its jersey deal after a new gaming law. Ma...
- IPL: Gujarat Titans onboards 30 sponsors for IPL 2024 as run continues for profitabilityGujarat Titans, owned by CVC Capital Partners, has attracted 30 sponsors for the IPL 2024 season, aiming to enhance profitability and brand...
- BCCI floats tender for title sponsor rightsThe Board of Control for Cricket in India (BCCI) has issued a tender for title sponsorship rights for international cricket matches in Indi...
- Dream11 bags team India jersey sponsor rights at base price of Rs 358 croreDream11 was the only serious contender in the race as Disney Star was the only other company that picked the tender document, a source told...
- BCCI sets Rs 350 cr base price for lead sponsorship rightsThe BCCI released the tender for national team lead sponsor rights on June 14. The tender document will be available for purchase until Jun...
- Mumbai Indians signs fintech brand Slice as principal sponsor in biggest ever dealThe 3-year deal is pegged at around Rs 100 crore and will include a bonus if the team reaches the qualifiers.
- Edu-tech company Unacademy picks bid papers, set to fight for IPL title sponsorship rightsWhile no one from Unacademy was prepared to speak on the issue, an industry insider, who is privy to the Edu-tech company's preparations to...
- IPL franchises to cross Rs 500 crore in sponsorship revenues in 2020A slowdown in overall ad spends is not going to derail the plans of the eight franchises of the Indian Premier League (IPL), which, for the...
- Six5Six to replace Nike as Indian football’s kit sponsorSports accessories apparel maker Nike’s contract with the All India Football Federation (AIFF) as kit sponsor ended earlier this year.
- Star beats Sahara to win logo sponsorship rights for Indian cricket teamStar India won bid for Indian cricket team’s logo sponsorship rights from 2014 to 2017 for Rs 1.92 cr a match, a drop of 40% from Rs 3.34 c...
- Coke vs Pepsi: Cola wars to spill over cricketing pitch in IPL 6While PepsiCo has won the title sponsor bid for IPL-6 in Rs 400-cr 5-yr deal, rival Coca-Cola has started talks to buy pouring rights for t...
- Saudi Telecom signs 5-year deal with Man UnitedManchester United has signed a lucrative sponsorship deal with Saudi Telecom.
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