World Cup 2026 marks the second time the global soccer showcase is being co-hosted by multiple countries. The 2002 World Cup was co-hosted ...

Apollo Tyres secures the Indian cricket team jersey sponsorship for ₹579 crore. The company believes the investment is justified despite a ...

Apollo Tyres has emerged as the front-of-jersey sponsor for the Indian cricket team, securing the rights with a ₹579 crore bid, surpassing ...

Harsh Goenka's comment highlights the risks of sponsoring the Indian cricket team. Dream11 ended its jersey deal after a new gaming law. Ma...

The Indian Premier League (IPL) marks its 18th year with record-breaking ad spends, viewership, and subscribers, despite recent financial c...

Chennai Super Kings' on-field dominance in the IPL has translated to significant financial gains, including a surge in its unlisted market ...

As IPL 2025 approaches, Punjab Kings and Mumbai Indians secure substantial sponsorships. Punjab Kings partner with Kshema General Insurance...

Mumbai Indians has secured a three-year jersey sponsorship deal with Lauritz Knudsen, worth an estimated ₹120 crore. This surpasses their p...

Saudi Arabia has secured naming rights to Atletico Madrid's stadium for nine years, rebranding it as Riyadh Air Metropolitano. This follows...

Television remains the favoured mode of consumption for Indian Premier League (IPL) viewers with 33% tuning in solely on TV, while OTT saw ...

The football World Cup 2022 has ended in Qatar, and all eyes are now on the next world cup, which will take place in the US, Canada and Mex...

The 3-year deal is pegged at around Rs 100 crore and will include a bonus if the team reaches the qualifiers.

A slowdown in overall ad spends is not going to derail the plans of the eight franchises of the Indian Premier League (IPL), which, for the...

The one-year deal will see the next World Expo appear on the front of the Rajasthan Royals' jersey. It will replace JK Lakshmi Cement, whic...

Official FIFA World Cup Asian Qualifier jersey for the Bangladesh team featuring the company branding was handed over to the team.

At Rs 440 cr per season, that's almost four times the base price of Rs 120 cr set by BCCI, making this the biggest sponsorship deal in the ...

Be it the title sponsorship of the IPL, or the most premium and oldest sponsorship rights of the Indian cricket team, the Chinese have inva...