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96% of Indian cricket viewers now on YouTube as digital superfans reshape sports marketing: GoogleAround the clock, Indian sports supporters are more connected than ever. YouTube stands out as a pivotal platform for sports engagement, wi...- IPL gets 70% of viewership in hybrid mode: StudyThe findings suggest IPL viewing is increasingly resembling a daily habit rather than event-based consumption. The shift extends beyond liv...
- IPL's hidden contributors: Net bowlers fueling batting brillianceNet bowlers remain one of the IPL's most valuable yet overlooked talent pools, using the opportunity to bowl to elite batters and sharpen t...
- Logo play to long game: IPL moves beyond ad slots to brand platforms amid changing sponsor mixThe Indian Premier League is reinventing its approach to sponsorship. Brands are moving beyond mere visibility, shifting their focus to sto...
- Dream11 exits IPL jerseys as teams sign new principal sponsorsSeveral IPL franchises are set to unveil new principal sponsors for the upcoming season, with deals priced 15-20% higher than previous cont...
- 261 jerseys vanish for ₹6.5 lakh in Wankhede- Not an IPL auction, it’s a heistA security manager at Mumbai's Wankhede Stadium has been booked for allegedly stealing 261 IPL player jerseys, valued at ₹6.52 lakh, from t...
- Mumbai Indians unveil new jersey for IPL 2025, Hardik Pandya sends a messageIPL Jersey: Mumbai Indians unveil their official jersey for IPL 2025, highlighting the team's commitment to trust, confidence, and excellen...
- MI signs ₹120-crore jersey deal with Lauritz KnudsenMumbai Indians has secured a three-year jersey sponsorship deal with Lauritz Knudsen, worth an estimated ₹120 crore. This surpasses their p...
- IPL official jerseys, merchandise a hit with fans this yearDuring the recent IPL season, jersey sales across 10 teams surged to around 140,000 units, indicating a rising trend in fan merchandise ado...
- IPL 2024: Sachin Tendulkar gifts Rohit Sharma special jersey ahead of his 200th IPL match for Mumbai IndiansSachin Tendulkar presents Rohit Sharma with a special Mumbai Indians jersey to mark his 200th IPL match for the team. This milestone, achie...
- IPL 2023: Mumbai Indians cricketers sport stylish jumpsuits during MI's departure. Watch reasonMumbai Indians (MI), the most successful franchise in Indian Premier League (IPL), has devised a unique and creative approach to address th...
- Delhi Capitals unveils new jersey ahead of 2022 IPL seasonAdditionally, select children from the city, the DC Cubs, were given official jerseys too, as part of a surprise activity curated specially...
- Mumbai Indians signs fintech brand Slice as principal sponsor in biggest ever dealThe 3-year deal is pegged at around Rs 100 crore and will include a bonus if the team reaches the qualifiers.
- IPL franchises to cross Rs 500 crore in sponsorship revenues in 2020A slowdown in overall ad spends is not going to derail the plans of the eight franchises of the Indian Premier League (IPL), which, for the...
- Colors to be Mumbai Indians’ principal sponsorAs part of the deal, players of Mumbai Indians will don the Colors logo on back of their jersey in the 12th edition of the IPL.
- Goibibo signed as principal sponsor of Mumbai IndiansThe 11th edition of the Indian Premier League (IPL) is scheduled to begin on April 7 and continue till May 27, 2018.
- IPL 10: Overcrowding of logos make many advertisers going unnoticedThe question remains that with so many brands joining the fray, brand recall and thus a return on investment can be a challenge.
- Sansui to sponsor Kolkata Knight Riders for 8th season of IPL T-20The Sansui logo will appear on the jersey back of KKR, the defending champions of the cash-rich Twenty20 tournament.
- Shilpa kicks off campaign for Rajasthan RoyalsRajasthan Royals' co-owner Shilpa Shetty unveiled the new jersey for the IPL team and expressed unhappiness over the shifting of matches fr...
- IPL mania: Cricket merchandise doing brisk salesAfter IPL, it time for Indian promotions league. The event may be over, but the hangover is being felt across sports stores, with cricket m...
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