Celebrity ads surged 34% during IPL 19, making up 61% of total ad volumes. This happened even as fewer advertisers participated. IPL remain...

ZEE5 is offering dedicated FIFA World Cup subscription packs. Viewers will buy these packs directly. This strategy aims to boost ZEE5 subsc...

Zee Entertainment is making a significant long-term bet on football. The company has secured FIFA media rights until 2034, including upcomi...

Lalit Modi reveals Dawood Ibrahim's syndicate threatened him. He refused to cooperate with their betting empire. This led to threats and at...

Veteran banker Uday Kotak urged Indian companies to urgently invest in future technologies, especially AI, citing Google's massive $80 bill...

India streaming platforms microdramas: Platforms are rapidly adopting microdramas, short, vertically shot melodramas. These bite-sized show...

IPL franchise values are soaring, projected to hit $15 billion by 2032. This growth rivals top European football clubs. Record media rights...

Aditya Birla Group sees strong future growth for Indian sports. The group believes IPL media rights will keep increasing in value. This is ...

Despite India's technology ministry warning that prediction markets like Polymarket and Kalshi are illegal, customers in India continue to ...

As FIFA gears up for the 2026 World Cup, it encounters a broadcasting conundrum in India. Following a surge in online viewership during the...

CSK secured uncapped all-rounder Prashant Veer for ₹14.2 crore, a significant leap from his ₹30 lakh base price. Veer's impressive domestic...

Indian Premier League teams are asking the government to reclassify match tickets. They want IPL games treated as sports, not entertainment...

Indian fans are turning to US platforms like Polymarket and Kalshi for IPL betting. These sites allow wagers on match winners and player st...

Maharashtra Leader of Opposition Ambadas Danve alleges Mumbai police protect illegal IPL betting operations involving senior officers. Danv...

A tragic incident unfolds in Bengaluru as a man's online cricket betting debts spiral out of control, leading to his wife's suicide. Allege...

Goa Police did not rule out possibility of more arrests in connection with the IPL betting which was exposed yesterday with the arrest of s...

The Goa police has busted an alleged IPL betting syndicate here and arrested six bookies in this regard early today.