Advertisers bet on movie stars to stand out in IPL 2026 seasonCelebrity ads surged 34% during IPL 19, making up 61% of total ad volumes. This happened even as fewer advertisers participated. IPL remain...
Zee puts FIFA World Cup behind paywall to grow subscriber baseZEE5 is offering dedicated FIFA World Cup subscription packs. Viewers will buy these packs directly. This strategy aims to boost ZEE5 subsc...
'Need to leave cricket behind & find sports that are relevant'Zee Entertainment is making a significant long-term bet on football. The company has secured FIFA media rights until 2034, including upcomi...
'Biggest reason I left cricket', Lalit Modi claims Dawood Ibrahim's $4-billion 'Satta Bazaar' targeted him over IPL controlLalit Modi reveals Dawood Ibrahim's syndicate threatened him. He refused to cooperate with their betting empire. This led to threats and at...
'It's time to wake up': Udak Kotak's big warning to Indian businesses as even cash-surplus Google seeks $80 billionVeteran banker Uday Kotak urged Indian companies to urgently invest in future technologies, especially AI, citing Google's massive $80 bill...
India's new drama is about the fight for your 1-minute attentionIndia streaming platforms microdramas: Platforms are rapidly adopting microdramas, short, vertically shot melodramas. These bite-sized show...
IPL may become the GOAT of sports world; League sees sharp rise in valuations on record media rights deals, deep-pocketed sponsorsIPL franchise values are soaring, projected to hit $15 billion by 2032. This growth rivals top European football clubs. Record media rights...
Aditya Birla Group bets big on IPL boom, says media rights frenzy is far from overAditya Birla Group sees strong future growth for Indian sports. The group believes IPL media rights will keep increasing in value. This is ...
Kalshi, Polymarket defy India ban on online betting platformsDespite India's technology ministry warning that prediction markets like Polymarket and Kalshi are illegal, customers in India continue to ...
No broadcaster for World Cup? What FIFA’s India standoff could really costAs FIFA gears up for the 2026 World Cup, it encounters a broadcasting conundrum in India. Following a surge in online viewership during the...
Prashant Veer: All about CSK’s ₹14 crore buy who replaced Akeal Hosein against MI todayCSK secured uncapped all-rounder Prashant Veer for ₹14.2 crore, a significant leap from his ₹30 lakh base price. Veer's impressive domestic...
IPL teams appeal for tax rematch: 'Treat event as sport, not entertainment'Indian Premier League teams are asking the government to reclassify match tickets. They want IPL games treated as sports, not entertainment...
US prediction market players make a play for Indian IPL fansIndian fans are turning to US platforms like Polymarket and Kalshi for IPL betting. These sites allow wagers on match winners and player st...
IPL Betting Racket: Maharashtra opposition leader has a pendrive to prove Pakistan, Mumbai Police linkMaharashtra Leader of Opposition Ambadas Danve alleges Mumbai police protect illegal IPL betting operations involving senior officers. Danv...
How online cricket betting addiction on IPL cost Bengaluru engineer Rs 1.5 crore and his wife's lifeA tragic incident unfolds in Bengaluru as a man's online cricket betting debts spiral out of control, leading to his wife's suicide. Allege...
Goa police do not rule out more arrests in IPL betting caseGoa Police did not rule out possibility of more arrests in connection with the IPL betting which was exposed yesterday with the arrest of s...
IPL betting syndicate busted in Goa; six bookies heldThe Goa police has busted an alleged IPL betting syndicate here and arrested six bookies in this regard early today.