Chick-fil-A has launched its popular 'Code Moo' game. It offers fans a chance to win free food every Tuesday this summer. The contest start...

April Fools’ Day isn’t just for pranks—it’s a marketing goldmine for brands. Companies like Journelle, Omaha Steaks, and Yahoo use humor to...

During his 'Vijayabheri Yatra' campaign in Telangana, Congress leader Rahul Gandhi made an unexpected stop at a roadside eatery and tried h...

It gave an optician the means to set a fashion shoot on an alien planet and helped Denmark's tourism bureau animate famous tourist sites. H...

Advertising, already racked by inflation and other economic pressures as well as a talent drain because of layoffs and increased automation...

The maker of Nescafe coffee and Maggi noodles also called out R&D centres in India, China, South East Asia and Africa markets, where it sai...

Photos posted voluntarily in the public domain are vulnerable to be harvested by third parties.

A longer retirement age — anywhere between 62 and 65 years — higher pay, better quality of life coupled with opportunity to take care of pa...

It’s vast, its diverse, language, diet and pop culture are known to change every 100 odd km or so, and the one-size-fits-all approach, so b...

Local reactions to your company are likely to be influenced by popular conceptions and stereotypes about your organization's home country.

That's because traditionally, software is offered as an on-premise application which has to be installed on a PC, which means you also need...

Most users in India have yet to discover that the professional networking site has the potential to be more than a job-hunting platform

Social media can be as fickle as it is effective. Brands are now realising that social media backlash can be bruising & brutal.

Marketers are using Twitter, Facebook and other social media networks to listen to consumers and pick up critical insights to become more r...

This may not be walking the talk, but food companies, including McDonald’s, KFC, Nestle, Hindustan Unilever, PepsiCo and Coca-Cola are incr...

The basics don’t ever change. Great brands will always be the ones that have an inherent ability to anticipate needs, innovate and build un...

Consumers are exchanging notes online, even posting complaints on the CEO’s twitter page, leaving cos with no choice but to rethink strateg...