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INTERACTIVE CHOCOLATE CAMPAIGN
India becomes largest market for KitKat globally for NestleIndia is now the world's biggest market for KitKat. This iconic chocolate wafer bar has seen accelerated growth. Nestle India attributes th...- KitKat’s stolen chocolate tracker sparks brand frenzy—and no, it’s not an April Fool’s jokeKitKat initiated a unique campaign featuring a 'stolen chocolate tracker' following the disappearance of 12 tonnes of chocolate. This theft...
- India's craft comeback: Tradition, taste and the battle against the mass-madeCraft brands redefine food and beverage with tradition and skill. Brands educate customers about unique products like specialty coffee and ...
- Chick-fil-A launches Code Moo game, offers free food rewards every Tuesday till AugustChick-fil-A has launched its popular 'Code Moo' game. It offers fans a chance to win free food every Tuesday this summer. The contest start...
- April Fools' Day 2025: How did the day originate? Take a look at some popular brands pranks that managed to engage customersApril Fools’ Day isn’t just for pranks—it’s a marketing goldmine for brands. Companies like Journelle, Omaha Steaks, and Yahoo use humor to...
- Dosa Politics: Congress leader Rahul Gandhi makes Dosa in TelanganaDuring his 'Vijayabheri Yatra' campaign in Telangana, Congress leader Rahul Gandhi made an unexpected stop at a roadside eatery and tried h...
- A blessing and a boogeyman: Advertisers warily embrace AIIt gave an optician the means to set a fashion shoot on an alien planet and helped Denmark's tourism bureau animate famous tourist sites. H...
- A blessing and a Boogeyman: advertisers warily embrace AIAdvertising, already racked by inflation and other economic pressures as well as a talent drain because of layoffs and increased automation...
- Distribution, pricing and reach key to India growth, says NestleThe maker of Nescafe coffee and Maggi noodles also called out R&D centres in India, China, South East Asia and Africa markets, where it sai...
- #10YearChallenge: Was this a sly ploy to train a robust age-invariant face recognition system?Photos posted voluntarily in the public domain are vulnerable to be harvested by third parties.
- High-profile Indian CEOs favour home soil for a second inningsA longer retirement age — anywhere between 62 and 65 years — higher pay, better quality of life coupled with opportunity to take care of pa...
- Here's how regional brands are using social media to get maximum bang for their buckIt’s vast, its diverse, language, diet and pop culture are known to change every 100 odd km or so, and the one-size-fits-all approach, so b...
- Five questions to ask before doing business in a new global marketLocal reactions to your company are likely to be influenced by popular conceptions and stereotypes about your organization's home country.
- Three reasons to run your business onlineThat's because traditionally, software is offered as an on-premise application which has to be installed on a PC, which means you also need...
- Get Linkedin for some funMost users in India have yet to discover that the professional networking site has the potential to be more than a job-hunting platform
- Facebook and social media bringing flaws of different brands to highlightSocial media can be as fickle as it is effective. Brands are now realising that social media backlash can be bruising & brutal.
- Marketers using Twitter, Facebook to reach customersMarketers are using Twitter, Facebook and other social media networks to listen to consumers and pick up critical insights to become more r...
- Food majors go for image makeover to stay healthyThis may not be walking the talk, but food companies, including McDonald’s, KFC, Nestle, Hindustan Unilever, PepsiCo and Coca-Cola are incr...
- The brave new world of web marketingThe basics don’t ever change. Great brands will always be the ones that have an inherent ability to anticipate needs, innovate and build un...
- Social networking forces companies to rethink strategiesConsumers are exchanging notes online, even posting complaints on the CEO’s twitter page, leaving cos with no choice but to rethink strateg...
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