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INFLUENCER MARKETING
Amazon steps up creator investments as it looks to convert social media influence into salesBetween January and September, creator content influenced 42 million customers on Amazon, of whom 28 million made a purchase. A total of 13...30 Oct, 2026, 11.55 PM IST- Global Market: European shares edge higher ahead of ECB policy decisionEuropean shares edged higher as gains in energy and aerospace stocks offset weakness in technology shares ahead of the ECB’s policy decisio...29 Oct, 2026, 03.53 PM IST
- Post-study jobs are the biggest factor shaping Indian students’ overseas education choices, says IDP reportIn the face of shifting visa regulations, Indian students continue to pursue education abroad, emphasising the value of post-study job oppo...29 Oct, 2026, 02.42 PM IST
- Jio Platforms draws bullish bets, analysts see up to 28% upsideFour brokerages have begun coverage on Jio Platforms just before its upcoming listing with favorable ratings. Nomura, Motilal Oswal Securit...29 Oct, 2026, 07.18 AM IST
- Prediction markets see heavy betting on Anthropic IPO as traders wager on valuation and listing venuePrediction markets are actively trading Anthropic contracts following the company's IPO filing earlier this week. Traders are making binary...29 Oct, 2026, 12.55 AM IST
- Brands need to shift to ‘Bharat-first’ strategy as digital usage growsTo effectively connect with rural customers, brands should embrace a 'Bharat-first' advertising philosophy. Digital channels are increasing...28 Oct, 2026, 10.32 PM IST
- US Market: Rising Treasury yields put US banks under pressure over bond lossesRising US Treasury yields are deepening unrealised losses in American banks’ bond portfolios, forcing lenders to weigh immediate losses fro...28 Oct, 2026, 03.25 PM IST
- US Market: Treasury yields face pressure despite expected Fed rate pauseUS Treasury yields face continued pressure from persistent inflation, rising government borrowing and uncertainty over AI investments, desp...28 Oct, 2026, 12.41 PM IST
- US IPO Process: How companies navigate the road to Wall Street listingAnthropic's potential US stock market listing has brought the IPO process into focus, from regulatory filings and confidential reviews to i...27 Oct, 2026, 02.53 PM IST
- Easier visas draw Indian travellers, but Japan and Europe show experiences still matterIn 2026, visa-free entry and simplified visa processes are shaping the travel preferences of Indian tourists. Popular searches have reveale...27 Oct, 2026, 12.55 PM IST
- Global Market: Yuan holds near four-year high as China tempers appreciation paceChina’s yuan held near a four-year high against the US dollar as the central bank moderated its daily fixing. Export-related demand and str...27 Oct, 2026, 11.31 AM IST
- The questions ET Wealth Expo 2026 will actually answer, and why they matter right nowShould you continue investing in equities in the age of AI? Is your retirement plan on track? And have you considered how your wealth will ...27 Oct, 2026, 08.22 AM IST
- US stocks face crucial test as AI earnings, Fed meeting loomUS stocks face a crucial week as earnings from Alphabet, Microsoft and Amazon coincide with the Federal Reserve’s policy decision. Investor...26 Oct, 2026, 10.24 AM IST
- IKEA sells Indian steel thali for Rs 760; Harsh Goenka jokes next they will call belan a ‘aerodynamic dough-flattening wand’ and price it at Rs 4,500From Kolhapuri chappals and dupattas to stainless-steel plates, Harsh Goenka has taken a satirical swipe at the trend of presenting familia...26 Oct, 2026, 01.01 AM IST
- Nifty bears tighten grip as crude, geopolitical risks, FII outflows mount: 5 factors to decide D-Street’s fate next weekIndian stock markets faced a setback as crude oil prices soared, triggered by increasing geopolitical tensions in the Middle East. Despite ...25 Oct, 2026, 09.18 AM IST
- ‘Brands need to be loved by humans and read by agents’: BCG’s Lauren Wiener on AI’s impact on marketingThe growing influence of AI and LLMs on purchase decisions is significant across various consumer touchpoints. Brands are now required to o...23 Oct, 2026, 06.55 PM IST
- Reel deal: The next big thing in online shopping is playing on your screenE-commerce platforms in India are leveraging video content to enhance product discovery and customer engagement. Creator-led videos provide...23 Oct, 2026, 12.20 PM IST
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