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INFLUENCER MARKETING
Psychology says when you buy the ‘must-have’ product, you may be copying other shoppers without realizing itPsychology says people often want the same product at the same time because the brain relies on social information when making decisions. T...- Psychology says $999 feels cheaper than $1,000 because the brain processes numbers using fast mental shortcutsPsychology says $999 often feels more affordable than $1,000 because the brain relies on quick mental shortcuts instead of carefully analyz...
- Rupee value is market-driven, has no target band against US dollar: FM SitharamanFinance Minister Nirmala Sitharaman stated the rupee's value is market-determined. The Reserve Bank of India monitors foreign exchange mark...
- Global Market: Japan's Takaichi unveils growth blueprint, reiterates investment push amid bond market concernsJapanese Prime Minister Sanae Takaichi unveiled her first economic blueprint, promising stronger investment in strategic industries while r...
- Alpha Wealth 2.0: Why some investors keep finding the next opportunity before everyone elseThe best advantage is not information, but perspective. With wealth creation going beyond traditional investing. Discover why investors are...
- Content flows in from villages now but for not much in returnIn 2025, a remarkable sixty-six percent of India's digital creators will emerge from non-metro regions. However, many of these creators str...
- Petrol, Diesel Prices Today (July 21): Fuel rates in Delhi, Mumbai, Kolkata and Chennai changed as crude oil dips below $90? Check herePetrol, Diesel Prices Today: Indian fuel prices remained unchanged on Monday, July 21, despite global crude oil falling below ninety dollar...
- DGCA to introduce digital platform for incident reporting, says Civil Aviation MinisterThe Directorate General of Civil Aviation (DGCA) is developing a digital incident reporting platform on the eGCA portal to enable electroni...
- Why brands need an ecosystem, not just an advertising planModern marketing is no longer won through isolated campaigns. As business audiences engage with brands across articles, events, thought lea...
- Aries, Taurus, Gemini Horoscope Today for July 20, 2026: Confidence, Career Success and Wealth Opportunities AwaitYour Daily Horoscope Today emphasizes sharp analytical routines, creative dynamics, and a strong focus on domestic roots. Aligning with the...
- Weekly Horoscope for ♊ GEMINI | July 18 - July 24, 2026: Exciting Opportunities, Financial Progress & Personal Success Await Gemini This WeekWeekly Gemini Horoscope (18th July 2026 to 24th July 2026): Gemini, this week brings fresh energy, exciting conversations, and opportunitie...
- Quote of the day by Joel Tillinghast: "People who have had success in other parts of their lives have difficulty accepting how much failure there is in the stock market"Joel Tillinghast notes successful individuals struggle with stock market losses. The stock market involves uncertainty, economic cycles, an...
- Global Market: South Korea's AI-driven stock frenzy fuels volatility, challenges market fundamentalsThe sharp swings have unsettled investors and regulators alike, with market movements increasingly driven by leveraged investment products ...
- JGBs hold steady as investors weigh inflation, central bank signalsJapanese government bond yields showed mixed movements on Friday. The benchmark ten-year yield increased, while the twenty-year yield sligh...
- China's oil fortress will reshape the global orderChina shielded itself from the Iran war's energy shock by cutting crude imports and restricting fuel exports. This move demonstrated its ca...
- Korean subscriber attacks stock YouTuber after losing money on investmentA South Korean man was arrested for allegedly attacking a stock YouTuber after reportedly suffering heavy investment losses from following ...
- Japan PM Takaichi says draft economic blueprint not cause of bond market routJapanese Prime Minister Sanae Takaichi believes that there's no connection between her administration's economic plan and the ongoing fluct...
- Global Market: Japan bond market sees steeper curve amid yield divergenceJapanese government bond yields saw a steepening curve on Wednesday. Shorter-dated yields declined, mirroring U.S. Treasury movements after...
- Why reaching the right audience matters more than reaching everyoneReach alone no longer defines marketing success; relevance does. This piece argues that engaging decision-makers matters more than mass imp...
- Brands divided on influencers: HUL, Myntra scale creator push; Amul stays old schoolIndian consumer brands exhibit contrasting views on the efficacy of influencer marketing for engaging customers. Companies such as Hindusta...
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