Consumer demand in India has reached a five-year high during the initial festive period, with sales growth recorded across home appliances,...

Brands are trying to protect festive-season demand from rising input costs by increasing localisation, using alternative materials, simplif...

Atomberg Technologies has taken a significant step by filing for an initial public offering. This IPO aims to generate capital through a ne...

Indian consumer companies are increasing festive marketing budgets by up to 20% as demand shows signs of strengthening and dealers build in...

This year's Independence Day sales have brought impressive growth for brands and retailers, with value sales soaring by up to 25% and volum...

Quick commerce firms are engaging with manufacturers to boost sales of large appliances. Established e-commerce players are also striving f...

Manufacturers are now selling distinct product versions online and in physical stores. This strategy aims to reduce conflicts arising from ...

A word of caution for all those who have exposure to mid cap stocks or are planning to increase it. Just keep one thing in mind: If there i...

There is a 20-25% year-on-year rise in festive order volumes for premium products, while mass-segment orders are either flat or up marginal...

Rusk Media has secured several brand sponsors for its new Tamil indie music reality show. AI+ Nova Smartphones is the presenting sponsor, a...

Godrej Appliances aims to become a billion-dollar company by the end of FY25 with a 30% growth in sales, focusing on new product launches a...

"To cater to the urgent demand for COVID-19 vaccine storage in India, the brand has a range of vaccine refrigerators which operate in the p...

"Godrej Appliances is all set to invest another Rs 700 crore by 2022. This latest announcement takes the tally of Godrej Appliances' invest...

Kamal Nandi, business head at Godrej Appliances said the exclusive brand outlets will give greater value to customers.

Consumer durable major Godrej Appliances today said it is working on differentiated online strategy for its products in the wake of deep di...

For starters, Godrej is aiming at 15% share in the premium refrigerator segment with this brand with models priced between Rs 49,000 to Rs ...

The Shirwal, Pune plant of home appliances manufacturer, Godrej Appliances, has been awarded the prestigious Platinum Green Company certifi...