Snapchat has significantly expanded its advertiser base in India tenfold over the past two years, with a threefold increase in recurring ad...

Myntra's 24th End of Reason Sale begins May 29. Millions of customers can shop over 6 million styles. Emerging brands will debut new collec...

The Khadi and Village Industries Commission has achieved a historic turnover of over Rs 1.87 lakh crore for the first time. This marks a si...

Anil Kochhar surprised graduates at NC State Wilson College of Textiles by paying off all their student loans. This generous gift offers gr...

Delhi Police is using a popular Gen Z internet trend to promote cyber safety. The "Clock It" campaign encourages responsible online behavio...

New-age companies Nykaa and Honasa Consumer posted multifold jumps in their quarterly profit. This and more in today’s ETtech Top 5.

Happy Wednesday! The government plans to translate legal provisions into software code that enforces compliance by design. This and more in...

Investors are pouring money into quick commerce startups across fashion, beauty, and services. Companies like Firi, Dazzl, and Klydo are se...

Wired earphones are making a surprising return in 2026. Celebrities and everyday users are embracing them for better sound and fewer chargi...

The psychology behind generational conflict suggests that disagreements between older and younger people are rarely only about fashion, sla...

Gen Z is rapidly reshaping India’s online retail market, forcing brands and platforms to rethink traditional marketing strategies. Nearly h...

Sneakers are now a fashion statement in India. Local brands are entering the market with competitive prices and cultural relevance. These h...

From fast fashion and global aspirations to diversified product categories and lightbulb moments, Keshwani elucidates the journey that help...

Consumer spending has been under pressure amid persistent inflation concerns, partly triggered by strict tariff policies. Yet, ⁠Etsy ⁠manag...

A 27-year-old Bengaluru techie earning around Rs 50 LPA has gone viral for rejecting the stereotypical luxury lifestyle often linked with h...

Young Indians are redefining their drinking habits not by drinking less, but by selecting superior quality alcohol. This notable shift towa...

Myntra has appointed Alia Bhatt as the face of its platform and beauty business. This move aims to deepen engagement with Gen Z and millenn...