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FRONT OF JERSEY DEALS
From pills to powerplays: Sun Pharma joins RCB as principal sponsor for IPL 2026Sun Pharmaceutical Industries enters cricket sponsorship for the first time. They have partnered with Royal Challengers Bengaluru for three...04 Feb, 2026, 03.16 PM IST- Dream11 exits IPL jerseys as teams sign new principal sponsorsSeveral IPL franchises are set to unveil new principal sponsors for the upcoming season, with deals priced 15-20% higher than previous cont...16 Dec, 2025, 10.01 AM IST
- Team India jersey deal not overpaid as it carries a premium: Vice Chairman Neeraj KanwarApollo Tyres secures the Indian cricket team jersey sponsorship for ₹579 crore. The company believes the investment is justified despite a ...19 Sep, 2025, 12.05 AM IST
- Apollo Tyres wins Team India jersey sponsorship rights with ₹579 crore bidApollo Tyres has emerged as the front-of-jersey sponsor for the Indian cricket team, securing the rights with a ₹579 crore bid, surpassing ...17 Sep, 2025, 10.25 AM IST
- Dream 11 out, BCCI hunts for next big hitterThe Board of Control for Cricket in India aims to secure ₹452 crore via front-of-jersey sponsorship. This follows Dream 11's exit due to go...30 Aug, 2025, 12.56 PM IST
- From Sahara to Dream11: Harsh Goenka calls India's cricket jersey as 'real brand survival test'Harsh Goenka's comment highlights the risks of sponsoring the Indian cricket team. Dream11 ended its jersey deal after a new gaming law. Ma...25 Aug, 2025, 11.51 AM IST
- Dream11, BCCI end jersey sponsorship after online gaming banThe BCCI has confirmed the conclusion of its ₹358-crore jersey sponsorship agreement with Dream11. This decision follows the enactment of t...25 Aug, 2025, 11.08 AM IST
- Dream11 in talks with BCCI to exit ₹358 crore jersey sponsorship after gaming banDream11 is in talks with the BCCI to potentially exit its jersey sponsorship deal due to the government's ban on real-money gaming, impacti...24 Aug, 2025, 01.57 PM IST
- IPL 2025 sees major sponsorship deals; Punjab Kings partners with Kshema Insurance, MI with Lauritz KnudsenAs IPL 2025 approaches, Punjab Kings and Mumbai Indians secure substantial sponsorships. Punjab Kings partner with Kshema General Insurance...25 Feb, 2025, 08.56 PM IST
- MI signs ₹120-crore jersey deal with Lauritz KnudsenMumbai Indians has secured a three-year jersey sponsorship deal with Lauritz Knudsen, worth an estimated ₹120 crore. This surpasses their p...13 Dec, 2024, 07.07 AM IST
- There is ₹100 cr on Rise's Front of JerseyRise Worldwide facilitated multiple front-of-jersey deals for IPL 2024, including Dream11, Sunrisers Hyderabad, Gujarat Titans, Punjab King...22 Mar, 2024, 12.02 PM IST
- IPL teams may hit it out of the park with sponsorships"The cumulative sponsorship would be around Rs 1,000-1,200 crore for all the IPL teams combined, this does not include the team's share of ...24 Feb, 2023, 10.51 AM IST
- Mumbai Indians signs fintech brand Slice as principal sponsor in biggest ever dealThe 3-year deal is pegged at around Rs 100 crore and will include a bonus if the team reaches the qualifiers.21 Jan, 2022, 02.12 PM IST
- Britain, France send ships to Jersey as fishing spat deepensThe posturing by the historic rivals was sparked by a protest by around 50 French fishing boats, which gathered at the main port on the UK ...06 May, 2021, 04.07 PM IST
- Rajasthan Royals signs TV9 Network as principal sponsorTV9 Bharatvarsh will replace EXPO 2020 Dubai as Rajasthan Royals’ front of jersey brand after the event was postponed to 2021 owing to the ...27 Aug, 2020, 08.32 PM IST
- IPL 10: Overcrowding of logos make many advertisers going unnoticedThe question remains that with so many brands joining the fray, brand recall and thus a return on investment can be a challenge.22 May, 2017, 01.09 AM IST
- More brands are signing up with city teams as Indian Super League gains popularityAccording to industry estimates, the coveted front of the jersey has been signed up by these teams for anywhere between Rs 5 crore and Rs 7...25 Sep, 2015, 04.00 AM IST
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