There is ₹100 cr on Rise's Front of Jersey

Reliance Industries-owned sports marketing company Rise Worldwide has facilitated five front-of-jersey deals that are cumulatively valued at over ₹100 crore for the Indian Premier League (IPL) 2024 season.

Fantasy sports platform Dream11, which lost out on the IPL associate sponsorship opportunity to My11Circle last month, has bagged the front-of-jersey sponsorships of Sunrisers Hyderabad, Gujarat Titans, Punjab Kings and Kolkata Knight Riders.

Rise has also facilitated the front-of-jersey deal between Luminous Power Technologies and Rajasthan Royals. The front of an IPL jersey is a valuable asset for the franchise, costing ₹20 crore per year.


"Rise Worldwide has had a very impactful campaign for the IPL this year. We have witnessed growth and been part of some of the marquee deals for the franchises," Rise Worldwide head Nikhil Bardia told ET.

Overall, Rise has secured over 50 deals, resulting in a 20% increase in team deals.