Halloween is close and everyone is finalising their costumes. But some are really worried, they need to fit into the dress they have select...

Myntra's Big Fashion Festival resulted in nearly double the order volumes compared to regular business days. New customer additions from no...

E-commerce platforms in India are leveraging video content to enhance product discovery and customer engagement. Creator-led videos provide...

Uniqlo India's revenue increased by 44% to Rs 1,724 crore in the last financial year. The brand's focus on everyday essentials contrasts wi...

Recently, West Bengal has seen a noteworthy rise in the dismantling of left-wing bookstalls by the government. Paradoxically, this move has...

Gen Z accounts for 60% of Myntra’s beauty shoppers, spending 1.2 times as much on beauty as the average customer, according to the company’...

Durga Puja 2026 celebrates the homecoming of Maa Durga, bringing devotion, festive fashion, pandal hopping and unforgettable nights. Discov...

Durga Pujo is one giant fashion show - and tell - when saris and panjabis flaunt and compete to get their due on cam phones, and pandals be...

A recent survey reveals that comfort tops the list of priorities for young Indian consumers when selecting festive footwear. Approximately ...

Consumers are maintaining festive spending but are focusing on value and utility as shopping habits evolve. Clothing remains the top catego...

Myntra is seeing over 30% growth in orders and customers this year as Gen Z accounts for half its customer base. Head of Myntra Sharon Pais...

CashKaro data from six days of festive sales shows GMV up about 18x over a comparable regular period. Small cities, Telegram groups and sma...

Happy Thursday! Skyroot is eyeing a big funding round as it gears up to scale rocket production. This and more in today’s ETtech Morning Di...

There is a set of companies that sees the shape of the economy before economists do. They know when a household decides to spend or hold ba...

Lakmé Fashion Week will be held from October 13 to 18, showcasing over 50 designers and labels. The event will feature regional craftsmansh...

From spotting trends before they become popular and predicting what consumers are likely to buy to personalising recommendations – AI is do...

Myntra will launch its Big Fashion Festival on October 8. This year, the festival will showcase over 21,000 brands and more than 8 million ...