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FESTIVE FASHION TRENDS
Karwa Chauth shopping spreads beyond the North as D2C sales surge 64%Karwa Chauth shopping is expanding beyond north India, with direct-to-consumer sales on GoKwik’s network rising 64% year-on-year in the six...- Karwa Chauth 2026: 120+ Captions for Your Festive Photos, From Romantic Couple Moments to Funny ReelsKarwa Chauth 2026: From romantic couple pictures and festive selfies to mehendi close-ups and moonrise moments, find the perfect Karwa Chau...
- Karwa Chauth 2026 Outfit Ideas: 10 Stunning Indian Actress-Inspired Looks That Deserve To Be RecreatedKarwa Chauth 2026 Outfit Ideas: 10 Stunning Indian Actress-Inspired Looks That Deserve To Be Recreated
- Karwa Chauth gift ideas for wife: Want to make her feel special? Check 12 thoughtful presents that go beyond flowers and chocolatesKarwa Chauth Gift Ideas: Looking for the perfect Karwa Chauth gift for your wife? From personalised jewellery and skincare hampers to roman...
- Halloween body trend: Are you also following the same costume process? How is it and how could it be dangerous for you?Halloween is close and everyone is finalising their costumes. But some are really worried, they need to fit into the dress they have select...
- Life beyond a metro: India's festive shoppers boost Myntra's orders by nearly 2X in key categoriesMyntra's Big Fashion Festival resulted in nearly double the order volumes compared to regular business days. New customer additions from no...
- Reel deal: The next big thing in online shopping is playing on your screenE-commerce platforms in India are leveraging video content to enhance product discovery and customer engagement. Creator-led videos provide...
- A Japanese giant is quietly taking a bigger shelf in India’s wardrobesUniqlo India's revenue increased by 44% to Rs 1,724 crore in the last financial year. The brand's focus on everyday essentials contrasts wi...
- ...Because of the Left bookstall wreckersRecently, West Bengal has seen a noteworthy rise in the dismantling of left-wing bookstalls by the government. Paradoxically, this move has...
- Myntra sees Gen Z drive beauty growth as skincare, smaller cities gain groundGen Z accounts for 60% of Myntra’s beauty shoppers, spending 1.2 times as much on beauty as the average customer, according to the company’...
- Durga Puja 2026: 100+ Captions and Hashtags for Instagram, Reels, Facebook, Pandal Hopping and Maa Durga’s ArrivalDurga Puja 2026 celebrates the homecoming of Maa Durga, bringing devotion, festive fashion, pandal hopping and unforgettable nights. Discov...
- At a pandal near you: Who's dressed for whom? Who's being watched?Durga Pujo is one giant fashion show - and tell - when saris and panjabis flaunt and compete to get their due on cam phones, and pandals be...
- Comfort over style: 52% of young Indians prioritise ease when buying festive footwear, study findsA recent survey reveals that comfort tops the list of priorities for young Indian consumers when selecting festive footwear. Approximately ...
- Festive cheer is high, but shoppers are counting every rupeeConsumers are maintaining festive spending but are focusing on value and utility as shopping habits evolve. Clothing remains the top catego...
- Looksmaxxing blurs line between essential and discretionary for GenZ shoppers: Myntra HeadMyntra is seeing over 30% growth in orders and customers this year as Gen Z accounts for half its customer base. Head of Myntra Sharon Pais...
- CashKaro data shows how Indians shopped this festive season: Smarter savings and growth beyond metrosCashKaro data from six days of festive sales shows GMV up about 18x over a comparable regular period. Small cities, Telegram groups and sma...
- Skyroot eyes funding boost; MDR deferment cheers D2C brandsHappy Thursday! Skyroot is eyeing a big funding round as it gears up to scale rocket production. This and more in today’s ETtech Morning Di...
- Want an early signal on the economy and stocks this festive season? Watch 19 stocks, and what their managements say in the next 20 daysThere is a set of companies that sees the shape of the economy before economists do. They know when a household decides to spend or hold ba...
- Indian fashion set to put best-(looking) foot forwardLakmé Fashion Week will be held from October 13 to 18, showcasing over 50 designers and labels. The event will feature regional craftsmansh...
- Myntra's Big Fashion Festival returns Oct 8 at Midnight with 8 mn+ styles, celebrity collabs and 100+ new launchesMyntra will launch its Big Fashion Festival on October 8. This year, the festival will showcase over 21,000 brands and more than 8 million ...
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