Myntra's Big Fashion Festival returns Oct 8 at Midnight with 8 mn+ styles, celebrity collabs and 100+ new launches

Bengaluru: Myntra's flagship Big Fashion Festival will go live on October 8. Speaking about the Big Fashion Festival, Sharon Pais, Head of Myntra, said, "The Big Fashion Festival has become a defining moment in India's festive calendar, connecting our entire ecosystem - from empowering regional sellers and small businesses to bringing the best of global and Indian fashion and lifestyle brands to millions of homes.

"At Myntra, we are combining that festive spirit with cutting-edge technology, leveraging our AI tools and expanded delivery network to make fashion accessible, personalised, and seamless for over 80 million shoppers across the country."

The Festival will feature 21,000 emerging brands and labels, including 13,000 making their BFF debut. This year's edition will feature 8 million+ styles, a 2X increase over the last edition, spanning international, domestic, emerging and D2C brands.


Key categories expected to see strong festive demand during BFF include men's and women's ethnic wear, men's casual wear, women's western wear, beauty and personal care, watches and wearables, jewellery and accessories, sports footwear, and home and living. Some of the popular brands include Vero Moda, MANGO, H&M, Tommy Hilfiger, Levi's, Nike, adidas, US Polo Assn., Jack & Jones, ONLY, among others. Premium beauty brands include YSL, Prada, Carolina Herrera, Huda Beauty, MAC, Bobbi Brown, Olaplex, CeraVe, and Estee Lauder, among others.

100+ new brands and collections have been launched across fashion, beauty, sports, jewellery, watches, home and lifestyle this festive season. This edition of BFF will see a host of new launches and an expansive selection of ethnic wear from popular brands like Masaba, Jompers, Sojanya, Diwas by Manyavar, KISAH, House of Pataudi, Libas, among others, offering customers fresh looks across festive occasions.

The newly launched celebrity-led collections and collaborations include Aurelia X Ananya Panday, KALKI X Janhvi Kapoor, Mia by Tanishq X Aneet Padda, KISNA Gold & Diamond X Shahid and Mira Kapoor, Levi's X Alia Bhatt, Ritu Kumar X Kareena Kapoor, ONLY X Smriti Mandanna and PALMONAS X Shraddha Kapoor.

BFF will also showcase, for the first time, international celebrity collaborations, including Calvin Klein X Sadie Sink and AEO X Sydney Sweeney, alongside international brand launches like Sisley, Juicy Couture and Kylie Cosmetics.

BFF will also see some luxury additions, with some of the global names accessible to India via Darveys. Myntra Luxe assortment will include luxury eyewear additions from Gucci, YSL and Balenciaga, along with personal care launches from Paco Rabanne and Carolina Herrera. The festival will also feature new brand launches like Kurt Geiger and collection drops from brands like Behno New York, Davidoff, Ed Hardy, Roamer, Palm Angels, Ted Baker, among others.

Sportswear and footwear drops include Puma Nitro, Puma Suede XL, new collections from adidas Originals, Comet, Gully Labs' Pujo Collection and Lotto Stroma.

Key launches in the beauty and personal care space include Phitku, Niconi, Biodance and the K-beauty brands Hince, Abib and Apieu. Bringing together new-age D2C and emerging brands across fashion, beauty, jewellery and lifestyle, the festival will feature newly launched emerging brands like Sylvexia, KICA, Rasa Silver Jewels, Boveee, Kidello, among others and new collections from brands like Rare Rabbit, Snitch, The Souled Store, FableStreet, Typsy Beauty, Deconstruct, Wishcare, among others. FWD will bring trend-first styles at value to young fashion consumers during BFF, featuring new brand launches including Ovrwrk, Kinda Desi, Drip Chowk, Durati and Zyvra, among others.

M-Now will offer 1.5 lakh styles from 1,500 brands across 12 cities, with delivery starting in 30 minutes.

To manage increased demand, Myntra generated over 26,000 seasonal jobs across supply chain, delivery, and customer service. Diversity remains central to this scale-up, with women representing 30 per cent of the fulfilment centre workforce and 350-plus roles specifically assigned to differently-abled individuals.