India's FMCG sector anticipates 8-10% revenue growth this fiscal. Price hikes will drive this expansion. However, volume growth is set to s...

Gen Z is rapidly reshaping India’s online retail market, forcing brands and platforms to rethink traditional marketing strategies. Nearly h...

Nestle India faces economic challenges including the Iran war, inflation, and a weak monsoon prediction. The company is increasing advertis...

Television advertising for the Indian Premier League saw a slight dip in early matches. Factors like a rain-hit game and reduced spending o...

India’s quick commerce boom, best known so far for grocery deliveries, is rapidly spilling into categories such as food, baby care, constru...

A disagreement between Pizza Hut's major Indian franchisees, Sapphire Foods and Devyani International, has led to a halt in joint advertisi...

Burger King is facing a legal case, as several of its customers have accused it of misleading advertisements. Meanwhile, the outlet has cla...

During the third quarter, Blinkit said its growth was faster than the year-on-year increase in its gross order value (GOV). Blinkit’s GOV f...

Taco Bell faces lawsuit over alleged false advertising of Mexican pizza.

Food regulator FSSAI on Friday said there are 32 new cases where food business operators (FBOs) have been prima-facie found in violation of...

In the video shared by the renowned hamburger fast-food chain, Hrithik can be seen at film-city being clicked by the paparazzi while Burger...

The report said ad volumes on television rebounded strongly in January-June '21, despite the second Covid-19 wave, adding that ad volumes h...

McDonald's had over the last weekend carried advertisements in newspapers seeking to get traffic at its outlets by allegedly disparaging ho...

Burger King reportedly managed to broil more than just burgers in the country.

Celebrities should not be allowed to advertise junk food given the rising number of diabetic and obese people in the country.

Cos which have become signatories to the pledge are Indian subsidiaries of global majors such as Coca-Cola, PepsiCo, Nestle, Kellogg, Mars ...

Unfazed by the absence of Tendulkar, Dravid and Ganguly, Indian advertisers seem to be devouring what’s being referred to as the “fast food...