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FMCG sector to log 8-10% growth despite margin pressure: CrisilIndia's FMCG sector anticipates 8-10% revenue growth this fiscal. Price hikes will drive this expansion. However, volume growth is set to s...
Old shopping funnel is gone: Gen Z is rewriting rules of retailGen Z is rapidly reshaping India’s online retail market, forcing brands and platforms to rethink traditional marketing strategies. Nearly h...
Nestlé India flags Iran war risks, holds prices amid cost pressuresNestle India faces economic challenges including the Iran war, inflation, and a weak monsoon prediction. The company is increasing advertis...
IPL 2026 sees 3% dip in TV ad volumes in first two weeksTelevision advertising for the Indian Premier League saw a slight dip in early matches. Factors like a rain-hit game and reduced spending o...
Quick commerce expands beyond groceries with VC funding, but scale questions persistIndia’s quick commerce boom, best known so far for grocery deliveries, is rapidly spilling into categories such as food, baby care, constru...
Franchisee ad row hurting sales: Sapphire CEOA disagreement between Pizza Hut's major Indian franchisees, Sapphire Foods and Devyani International, has led to a halt in joint advertisi...
Is Burger King in legal trouble over Whopper ads? Here’s what US District Judge saidBurger King is facing a legal case, as several of its customers have accused it of misleading advertisements. Meanwhile, the outlet has cla...
Blinkit’s revenue from ads sees over threefold surge in Q3During the third quarter, Blinkit said its growth was faster than the year-on-year increase in its gross order value (GOV). Blinkit’s GOV f...
Where's the beef? U.S man files class action lawsuit against Taco Bell over filling sizeTaco Bell faces lawsuit over alleged false advertising of Mexican pizza.
FSSAI finds 32 new cases of misleading ads, claims by food biz operatorsFood regulator FSSAI on Friday said there are 32 new cases where food business operators (FBOs) have been prima-facie found in violation of...
Burger King's new campaign with Hrithik Roshan leaves everyone baffledIn the video shared by the renowned hamburger fast-food chain, Hrithik can be seen at film-city being clicked by the paparazzi while Burger...
Ad industry on television rebounds with 43% growth in Jan-June ’21: TAM AdExThe report said ad volumes on television rebounded strongly in January-June '21, despite the second Covid-19 wave, adding that ad volumes h...
Food regulator slaps notice on McDonald's for disparaging 'ghiya-tori' adMcDonald's had over the last weekend carried advertisements in newspapers seeking to get traffic at its outlets by allegedly disparaging ho...
Why Burger King's Belgium advertising campaign didn't go down well with the royal familyBurger King reportedly managed to broil more than just burgers in the country.
Celebrities should be allowed to advertise junk food: CSECelebrities should not be allowed to advertise junk food given the rising number of diabetic and obese people in the country.
- 7 food majors pledge responsible advertising
Cos which have become signatories to the pledge are Indian subsidiaries of global majors such as Coca-Cola, PepsiCo, Nestle, Kellogg, Mars ...
- Advertisers feast on "fast food" cricket
Unfazed by the absence of Tendulkar, Dravid and Ganguly, Indian advertisers seem to be devouring what’s being referred to as the “fast food...