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Coke may take Thums Up, Maaza to global marketsWhile homegrown cola brand Thums Up has crossed $1 billion in sales in India, Maaza juice is expected to enter the billion-dollar club by 2...- Coca-Cola India partners with Adani Digital Labs for product sampling, consumer insightsBeverage major Coca-Cola India on Thursday said it is partnering with Adani Group subsidiary -- Adani Digital Labs -- to optimise the reach...
- Maaza turns the fastest growing brand for Coca-ColaThe company is stepping up nutrition as a core growth vertical globally as well as in India, and is investing heavily in dairy and glucose-...
- Fanta, Mirinda losing popularity, Rasna and Tang preferred moreWhy? Because of its perception as a kids’ drink and popularity of non-fizzy orange drinks such as Rasna and Tang.
- India overtakes Germany as Coca-Cola's sixth largest marketLow price points, wider distribution network boost the world’s largest beverages maker’s sales in the country, helping it overtake Germany.
- Hindustan Coca-Cola Beverages expects robust growth this yearThe company has launched two new flavours namely apple and black grape under the brand Fanta. It has also revived its existing brand called...
- Facebook-WhatsApp deal: Is paying Rs 1 lakh crore for a free app, a masterstroke or a mahablunder?The $16 billion FB has agreed to pay for WhatsApp is a lot of dosh, but may be worth shelling out to own the world’s largest digital countr...
- Bharti Walmart forays into beverages segmentThe fruit-based beverages will be available in different flavours, including mango, lemon, apple, litchi, pineapple and guava.
- Advertisements make way for BTL promotionsLooking to cut corners in the current economic scenario, FMCG and consumer electronics players seem to be rethinking on their marketing str...
- Consumer cos roll out summer specials to pep up demandCompanies relying on seasonal products like aerated drinks, packaged water and juices, ice-creams, refrigerators and air conditioners (ACs)...
- PepsiCo plans new advertising campaign for 7UPAs part of its 500-million dollar investment project for India announced last year, global beverage player PepsiCo is planning to launch an...
- Coke announces national rollout of Fanta AppleThe company has signed actor Genelia D'Souza to endorse the brand, and is being rolled out in 200-ml and 300-ml returnable glass bottles an...
- Coke aims to consolidate in sparkling beverages segmentCoca Cola is seeking to increase its foothold in the estimated Rs 1,000 crore Indian sparkling fruit flavour drinks market by expanding the...
- Coca-Cola set to juice up soft drinks marketCoca-Cola is readying an extensive roll-out of products for this year.
- Coca-Cola India launches 'Fanta Apple'Coca-Cola announced the launch of a new variant for its fruit flavoured brand Fanta and has roped in Telegu cine-star Genelia D'Souza as it...
- Coca-Cola Thums down for PepsiCoMore than three decades after it was launched, Thums Up remains India’s largest selling aerated drink.
- Milk to be Coke's source of strengthVictim of its own success, Coca-Cola is distancing from its core fizzy image.
- Milk to be Coke's source of strengthThe world’s largest CSD maker, is distancing from its core fizzy image not just in the US but also in India as was evident from a three-day...
- Fanta in new mix to accompany MaidFlavours clearly seem to be the focus area for Coca-Cola India this season. Even as the company prepares to introduce its juice brand Minut...
- Sprite steals the thanda from CokeThums Up scales up to the top position followed by Sprite leaving Coke at the third position.
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