Coke announces national rollout of Fanta Apple

NEW DELHI: Beverage company Coca-Cola on Monday announced the national roll-out of Fanta Apple, the second variant in the Fanta franchise after orange. Coca-Cola India VP (marketing) Venkatesh Kini said: "The good response Fanta Apple generated in southern markets prompted us to extend it nationally."

The company has signed actor Genelia D'Souza to endorse the brand, and is being rolled out in 200-ml and 300-ml returnable glass bottles and 600 ml PET packs.

The launch will be supported by TV commercials, out-of-home media, road shows and so on. The company said brand Fanta is the largest selling fruit flavored sparkling beverage brand in the country.

Mr Kini said the company would continue to invest in marketing expenditure, new production lines, cooling infrastructure and distribution.