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ENERGY DRINK SPONSORSHIP
Lionel Messi Net Worth: How the Argentina legend amassed his fortune as he reaches 200 international appearancesLionel Messi achieved his 200th international appearance for Argentina, joining Cristiano Ronaldo and Bader Al-Mutawa as one of football's ...- Logo play to long game: IPL moves beyond ad slots to brand platforms amid changing sponsor mixThe Indian Premier League is reinventing its approach to sponsorship. Brands are moving beyond mere visibility, shifting their focus to sto...
- PepsiCo signs 5-year global sponsorship deal with Formula 1PepsiCo has signed a five-year global partnership with Formula 1, making its brands Sting Energy, Gatorade, and Doritos official partners o...
- Wits, prices and margins: India's cola war is getting hotCoca-Cola and PepsiCo are striving to maintain their market positions while expanding their reach in India as Reliance revives Campa Cola w...
- RIL's Campa buys 'co-powered' sponsorship of IPL 2025Reliance Consumer Products Ltd (RCPL) has acquired the 'co-powered' sponsorship slot for its Campa soft drink brand in the 2023 Indian Prem...
- Reliance's Campa secures Rs 200 crore IPL co-presenting rights, setting the stage for a cola showdownReliance Consumer Products' Campa secures a major IPL sponsorship deal worth nearly ₹200 crore, positioning itself against Coca-Cola's Thum...
- Indian Street Premier League inks three-year sponsorship deal with Predator EnergyThe Indian Street Premier League has partnered with Predator Energy for a three-year sponsorship deal valued at ₹9.93 crore. ISPL Season 2 ...
- After 7 golds, Paralympians at final hurdle- endorsementsIndian Paralympians' remarkable performance at the Paris Paralympics has not attracted significant brand deals from major companies. Despit...
- Lionel Messi to launch low-sugar sports drink Mas+. Check flavours, key detailsArgentine soccer legend Lionel Messi is launching a new sports drink to compete with big brands. The drink is low-sugar and has electrolyte...
- Cola companies to rope cricketers for advertisements ahead of busy cricket scheduleSoft drink giants Coca-Cola, PepsiCo, and Reliance's Campa are preparing for a "second summer" during the cricket season after the April-Ju...
- Coca-Cola India to pitch other brands too in sports sponsorshipsOlympics provided Thums Up “the right platform to launch the new thought”, the company spokesperson said. Brand Coca-Cola will continue to ...
- Reuters Sports News SummarySPORTS:Reuters Sports News Summary
- UPDATE 1-Motor racing-NASCAR, Monster Energy reach sponsorship agreementMOTOR-NASCAR/ (UPDATE 1):UPDATE 1-Motor racing-NASCAR, Monster Energy reach sponsorship agreement
- Subroto Cup hires specialist sports marketing and sponsorship firm to improve profile of tournamentThe management firm Meraki Sport and Entertainment, with their expertise in sport sponsorship and marketing, will look to enhance the tourn...
- BCCI scores Rs 150 cr more with new deals, creates 3 associate sponsor roles; Pepsi signs 4-yr dealAfter withdrawing its sponsorship of the Indian Premier League, beverage maker PepsiCo has signed up as the new associate sponsor.
- Are soft-drink brands like Pepsi, Coca Cola drowning out differences?Pepsi and Coke stands for being joyous, free-spirited, and fun. Mountain Dew and Thums Up possess additional attributes of being daring and...
- BRIC companies bend it like global biggies this World CupWhen Uruguayan striker Luis Suarez used his hand to deny Ghana victory in their World Cup quarter- final, Yingli Green Energy Holding knew ...
- Coca-Cola set to juice up soft drinks marketCoca-Cola is readying an extensive roll-out of products for this year.
- IPL ground & broadcast sponsorship clause helps Coca-ColaPepsi has committed Rs 10 cr per year for the next 5 yrs, and ironically not a single spot will be aired, as Coca-Cola picked up the sponso...
- Now, tattoos work well with advertisers tooWhat does Angelina Jolie have in common with Josef Stalin and Thomas Edison as well as two out of every five Americans between the ages of ...
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