Indian Street Premier League inks three-year sponsorship deal with Predator Energy

The Indian Street Premier League (ISPL), India’s tennis-ball T10 cricket tournament played inside a stadium, has onboarded global energy drink brand, ‘Predator Energy’ as its Official Energy Drink Partner.

The three-year sponsorship deal is valued at ₹9.93 crore, with ₹3 crore for the first year and a 10% annual increase, affirming the ISPL’s potential and growth.

Suraj Samat, League Commissioner and Core Committee Member, ISPL: “We are delighted to welcome Predator Energy to the ISPL family as our official energy drink partner. The association aligns with our mission to bring action to cricket fans across the country. As ISPL provides a platform to fuel the dreams of cricketers, we look forward to inspiring players and fans alike over the next three seasons with Predator Energy.”


The announcement comes in the wake of the ISPL Season 2 Player Auction, which saw Abhishek Dalhor making his mark as the most expensive player at ₹20.50 lakh and 15-year-old Sharik Yasir coming on board as the youngest player for Srinagar Ke Veer owned by Akshay Kumar.


With the squads finalised and the addition of Predator Energy as a brand partner, ISPL Season 2 is set to deliver a mix of cricket and entertainment from January 26 to February 15, 2025, at the Dadoji Kondadev Stadium in Thane, Maharashtra.

Ticket sales for ISPL Season 2 have gone live on District by Zomato app exclusively to allow fans to secure their seats in the stadium as they enjoy the matches. The ticket prices range from ₹199 to ₹499 for General Tickets and from ₹2,000 to ₹3,500 for Premium Tickets, which will include food and beverages. Season Tickets are also available, starting at ₹2,499 (General Ticket) and ₹15,000 (Premium Ticket) offering fans access to all matches of the season.

“ISPL is India’s sports & music carnival to celebrate the champion in each one of us. Season 2 promises to be bigger with action and entertainment. With tickets now available, we invite fans from across the country to be part of this cricket festival and feel the energy live inside the stadium,” added Samat.

The ISPL Season 2 Auction, held on December 11, 2024, in Mumbai, saw bidding among six teams, with 96 players signed for over ₹5.54 crore. The auction also saw the introduction of features, including the Right-to-Match (RTM) and Icon Player rules, allowing teams to retain star players and build squads.

The six franchises represent a mix of cricket and entertainment, with owners such as Amitabh Bachchan (Majhi Mumbai), Ram Charan (Falcon Risers Hyderabad), Kareena Kapoor Khan & Saif Ali Khan (Tiigers of Kolkata), Hrithik Roshan (KVN Bangalore Strikers), and Suriya (Chennai Singams) adding a dimension to the league.

The tournament will feature live matches on Star Sports 1 and streaming on Disney+ Hotstar, ensuring that fans across the country immerse themselves in tennis-ball cricket brought to the grand stage.