The economic horizon of India is clouded by a dual predicament characterized by a lack of financial resources and innovative ideas. While r...

India's beauty industry is emerging as a global force, blending Ayurvedic heritage with modern science to create "I-beauty." With rising ex...

Amazon is boosting its value commerce segment in India. Amazon Bazaar, its low-cost marketplace, saw 5x growth in 2026. The company is inte...

India's retail landscape is shifting as smaller Tier-2 cities are now attracting global brands and premium malls, outperforming larger metr...

In an interview with ET, Priya Narasimhan, Chief Business Officer (CBO) of the homegrown Indus Appstore, a PhonePe product, spoke about evo...

India's e-commerce sector is poised for massive growth, projected at $250 billion. Gen Z shoppers are driving this expansion, favoring new ...

Akshaya Tritiya 2026 saw tier-2 and tier-3 cities lead jewellery sales growth. Prepaid transactions dominated purchases. Consumers favored ...

Myntra has appointed Alia Bhatt as the face of its platform and beauty business. This move aims to deepen engagement with Gen Z and millenn...

India's essential remittance inflows are confronting an extraordinary obstacle. The intensifying turmoil in West Asia is fueling anxiety am...

Quick commerce is driving growth in grocery shopping, with 31% of Indian shoppers using it for core needs and 39% for top-ups, according to...

The highest repeat rate was also observed in BPC at 30%, followed by fashion at 28%. The electronics category saw one of the lowest repeat ...

Delhi NCR has been rated as the most online shopping savvy city in the country, closely followed by Bengaluru, Mumbai, Chennai and Hyderaba...

Geographically, Delhi NCR emerged as the most e-commerce savvy metro, follwed by Bangalore, Mumbai, Chennai and Hyderabad.

Currently at $35 million, the Indian online shopping market has registered excellent growth over the past four years.

The emerging Indian shopper is posing a huge challenge to the marketers. Brands are grappling on how best to reach this emerging.

One of the factors contributing Shopper marketing is emergence of open format stores where shoppers take their own decisions without direct...

Modern trade, or westernstyle shopping, has made its biggest stride yet in the Indian FMCG space with an increasing number of Indians now b...