Flipkart survey reveals men shop online more than women

BENGALURU: A latest survey by e-commerce giant Flipkart reveals that 69% of the online shoppers are male and that men clearly dominate the online retail space. The survey was done across 50 million Indian shoppers and analysed their buying preferences between January 1st and December 14th 2015. Top items sold online were electronic accessories, mobile, lifestyle accessories & women apparel across all regions.

The e-retail space is largely dominated by consumers falling between the 25-34 years age group. More than half of the consumers shopping online are office goers closely followed by students.
Geographically, Delhi NCR emerged as the most e-commerce savvy metro, follwed by Bangalore, Mumbai, Chennai and Hyderabad. However, region-wise, Southern India dominates sales. Among the Tier-1 cities, Pune is the leader followed by Coimbatore, Ahmedabad and Lucknow. Bhubaneshwar is the only city from East India to feature in this list. Mangalore has emerged as the top Tier-2 city of digital Indian shoppers followed by Mysore.