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EMERGING INDIAN SHOPPER
Indian online buyers losing up to Rs 28,000 crore annually to dark patterns, hidden charges: ReportIndian shoppers are losing thousands of crores yearly due to deceptive online designs. Hidden charges and forced add-ons affect millions of...- Digital arrest: How India’s fastest-growing scam uses fake investigations and video calls to siphon off croresThey pose as the police, put you under ‘digital arrest’, and tether you to a video call till your savings are gone. How India’s fastest gro...
- Why Amazon has struggled to crack IndiaAmazon's India strategy is changing: under new leadership, the company is focusing on profitability over rapid growth. This shift comes as ...
- India may cheer an Iran deal, but peace in Hormuz won’t refill its emptying economic tankThe economic horizon of India is clouded by a dual predicament characterized by a lack of financial resources and innovative ideas. While r...
- I-Beauty! After J, K and C, now it's India's turn in the big beautiful marketIndia's beauty industry is emerging as a global force, blending Ayurvedic heritage with modern science to create "I-beauty." With rising ex...
- Amazon Bazaar clocks 5x growth in 2026 as e-com giant looks to sharpens value commerce playAmazon is boosting its value commerce segment in India. Amazon Bazaar, its low-cost marketplace, saw 5x growth in 2026. The company is inte...
- Chanel for Chandigarh, Mango for Mangaluru: India’s luxury map shifts beyond metrosIndia's retail landscape is shifting as smaller Tier-2 cities are now attracting global brands and premium malls, outperforming larger metr...
- The next phase of India’s app economy is about empowerment, creation, and innovationIn an interview with ET, Priya Narasimhan, Chief Business Officer (CBO) of the homegrown Indus Appstore, a PhonePe product, spoke about evo...
- $250 bn e-commerce boom redraws India's retail buying & triggers a safeguard demandIndia's e-commerce sector is poised for massive growth, projected at $250 billion. Gen Z shoppers are driving this expansion, favoring new ...
- Akshaya Tritiya jewellery buying turns more prepaid and offer-led, led by tier-2 and tier-3 demandAkshaya Tritiya 2026 saw tier-2 and tier-3 cities lead jewellery sales growth. Prepaid transactions dominated purchases. Consumers favored ...
- Alia Bhatt signs with Myntra to tap Gen Z in booming beauty segmentMyntra has appointed Alia Bhatt as the face of its platform and beauty business. This move aims to deepen engagement with Gen Z and millenn...
- Iran's Gulf attacks put India’s money flowing engine into one of the toughest testsIndia's essential remittance inflows are confronting an extraordinary obstacle. The intensifying turmoil in West Asia is fueling anxiety am...
- Over 30% shoppers relying on quick commerce for core needs: NielsenIQQuick commerce is driving growth in grocery shopping, with 31% of Indian shoppers using it for core needs and 39% for top-ups, according to...
- Beauty and personal care top selling category within D2C in 2023: GoKwikThe highest repeat rate was also observed in BPC at 30%, followed by fashion at 28%. The electronics category saw one of the lowest repeat ...
- Delhi NCR takes the lead in online shoppingDelhi NCR has been rated as the most online shopping savvy city in the country, closely followed by Bengaluru, Mumbai, Chennai and Hyderaba...
- Flipkart survey reveals men shop online more than womenGeographically, Delhi NCR emerged as the most e-commerce savvy metro, follwed by Bangalore, Mumbai, Chennai and Hyderabad.
- Indian e-tailing market to reach $15 billion by 2016: Google reportCurrently at $35 million, the Indian online shopping market has registered excellent growth over the past four years.
- How Cadbury India is cracking the code of emerging shopperThe emerging Indian shopper is posing a huge challenge to the marketers. Brands are grappling on how best to reach this emerging.
- Shopper marketing is gradually developing in India: Prof Piyush Kumar Sinha, IIM – AhmedabadOne of the factors contributing Shopper marketing is emergence of open format stores where shoppers take their own decisions without direct...
- Attractive deals and promotions help big retailers growModern trade, or westernstyle shopping, has made its biggest stride yet in the Indian FMCG space with an increasing number of Indians now b...
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