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ECOMMERCE TRENDS INDIA
Harleys, AI PCs, premium TVs: Amazon Prime Day suggests India's premiumisation story is moving beyond metrosAmazon India's Prime Day sale revealed significant premium product demand from smaller cities. Sales of luxury beauty and grooming items sa...- No strings attached: Flipkart cuts seller fees for fashionSeller commission refers to the fee digital commerce companies charge sellers for enabling product sales on the platform. This fee ranges f...
- As AI reshapes ecommerce, Hostinger launches a new platform for small businessesHostinger has launched a new e-commerce platform in India, aiming to empower small businesses struggling with infrastructure ownership acro...
- Delhivery gets ecommerce bump; Amazon shakes up qcommDelhivery CEO Sahil Barua said ecommerce deliveries are leading the company’s growth. This and more in today’s ETtech Top 5.
- ETtech Q&A | We don't intend to get into last-mile quick commerce delivery: Delhivery CEO Sahil BaruaGurugram-based Delhivery, which went public in May 2022, had been the bellwether for the performance of India’s ecommerce industry until th...
- Marketing platform JustAI raises $17 million led by Base10AI marketing platform JustAI has secured over $17 million in Series A funding, led by Base10, with participation from Y Combinator and Peak...
- Talent twist: Silicon Valley's India story takes an unexpected turnThe prospective appointment of Kunal Shah to a leadership position at WhatsApp exemplifies an emerging pattern: Indian founders are increas...
- Double-digit sales growth in apparel, ACs, premium goods faces inflation & monsoon testDiscretionary spending is witnessing a notable resurgence, particularly in the apparel and white goods sectors, which have both seen impres...
- Dealmaking stays strong as startup M&A momentum carries into 2026Indian startups are experiencing a surge in M&A exits, particularly in consumer, fintech, and ecommerce sectors, signalling a robust recove...
- The operations network behind Amazon's play to become India's everyday storeAmazon is reshaping India's quick-commerce sector through significant investments in foundational infrastructure rather than merely focusin...
- D2C brands turn to WhatsApp to win new customersWhatsApp is increasingly becoming a customer acquisition channel for India’s D2C brands rather than just a platform for customer support an...
- Haircare startup Xtovia raises Rs 6.9 crore led by V3 VenturesFounded in 2025 by entrepreneur Navneet Misra and Dr Tunga Madhu Babu, who heads research and development and holds a PhD from IIT Madras, ...
- Purplle pauses fundraising talks as founders bag Rs 90-100 crore stakeBeauty retailer Purplle has paused fundraising talks due to valuation disagreements, while founders are buying back shares at a valuation o...
- Big corporates plug into electric trucks as rising diesel and logistics expenses drive a rethinkIndian companies are rapidly investing in electric trucks. This shift is driven by fluctuating diesel prices and a focus on sustainability....
- Quick commerce becomes FMCG's biggest online sales channel in IndiaLatest data from companies including ITC Ltd, AWL Agri Business, Tata Consumer Products and Parle Products showed quick commerce accounted ...
- Delivery platforms deploy cooling cover as orders heat upPeople confined to indoors are increasingly turning to online platforms for purchases spanning daily essentials to cooling products and con...
- Uber CEO on Travis Kalanick; Micron’s warning to IndiaDara Khosrowshahi told ET in an interaction that Uber is open to collaborating with founder Travis Kalanick. This and more in today’s ETtec...
- Amazon Bazaar clocks 5x growth in 2026 as e-com giant looks to sharpens value commerce playAmazon is boosting its value commerce segment in India. Amazon Bazaar, its low-cost marketplace, saw 5x growth in 2026. The company is inte...
- Bullish on quick commerce, says Walmart CEO John Furner at Flipkart townhallWalmart CEO John Furner expressed strong confidence in India's quick commerce potential during his visit, highlighting Flipkart's aggressiv...
- Ex-Arvind Fashions MD Shailesh Chaturvedi’s new venture Neopolis Brands in talks to raise Rs 100 croreNeopolis Brands, founded by former Arvind Fashions MD & CEO Shailesh Chaturvedi, is in talks to raise Rs 100 crore from investors like Ashi...
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