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DIGITAL CAMPAIGN STRATEGIES
US political candidates tailor messages for AI models used by votersUS political candidates have been engineering their campaign messages to appeal to the AI chatbots that more voters have been using to answ...- India’s Gen Z: In world's largest democracy, an electoral wildcardIndia’s Gen Z population is sizeable, but its electoral influence will depend on voter eligibility, registration, turnout and constituency-...
- State of Joy strengthens India footprint with 4,000+ retail touchpoints and plans for exclusive brand outletsState of Joy has launched Anatom, an innovative footwear collection that prioritizes comfort and practicality. This collection features Ana...
- From lifespan to healthspan: How Abu Dhabi and India can make prevention practicalNew modelling suggests that eliminating modifiable health risks could add 12 years to healthy life expectancy at birth by 2050. Realising e...
- Are you paying to reach your target audience or just paying for the numbers?ET Partner With Us provides businesses the opportunity to connect with decision-makers and consumers through trusted financial journalism. ...
- Will Trump pull a ‘Maduro’ on Raúl Castro after Florida obtains arrest warrant against him? What the Cuba leader could face nextFlorida's Attorney General James Uthmeier has declared an arrest warrant for Raúl Castro connected to a conspiracy to commit murder. This w...
- How GoDaddy is changing the way Indian SMBs use AIOnline presence for enterprises have become vital, and thankfully with the advent of AI, easier as well. While creating a website, branding...
- Could Iran target the Gulf’s digital backbone? The risks to data centres and internet cables explainedIran's warning raises concerns about the vulnerability of Gulf data centres and digital infrastructure to potential attacks. Recent escalat...
- US Midterm Elections 2026: The races that will decide control of the US SenateControl of the US Senate will hinge on a small group of closely watched races, with Democrats defending seats in Georgia, Michigan and New ...
- Bypoll outcome sees decline in AIADMK vote share, deepens crisis in partyThe AIADMK’s vote share fell sharply in the Madurantakam and Dharapuram bypolls, pushing the party to third place behind the ruling TVK and...
- Donald Trump Republican voter enthusiasm takes a big hit: US President’s worst nightmare ahead of midterms? Why new poll is worrisomeA new Reuters poll has raised questions about Donald Trump Republican voter enthusiasm ahead of the 2026 midterm elections, with only 30% o...
- Govt asks banks to develop a sector-wide quantum transition along with an AI resilience frameworkAccording to the industry, major concerns in this segment include 'harvest now, decrypt later' threats, where cyber adversaries stockpile e...
- Titan Company shares fall 4% after Q2 business update. What is Nomura saying?Titan Company reported 25% year-on-year growth across its consumer businesses in Q2FY27, led by jewellery, watches and EyeCare. Nomura reta...
- Oil Price Today (October 7): Crude oil rises to $101, up 45% in 3 months. Two reasons behind Wednesday’s surgeBrent futures gained 93 cents, or 0.92%, to $101.51, while US West Texas Intermediate (WTI) crude rose 90 cents, or 1.01%, to $90.30 a barr...
- Fast-track permits turn Spain's Aragon into a $70 billion data centre magnet, but at what cost?Aragon, a sparsely populated region of northeast Spain, has become one of Europe's fastest-growing digital infrastructure hubs due to what ...
- Oil Price Today (October 5): Crude oil dips $101 despite simmering Iran war tensions. Here’s whyBrent crude futures fell 70 cents, or 0.69%, to $101.60 a barrel, while US West Texas Intermediate crude was at $90.15 a barrel, down 90 ce...
- Lessons from Chinese AI Firms on Owning Customers’ HabitsAs U.S. AI firms compete in an escalating race for superior models, bigger benchmarks, and more advanced features, Chinese companies are pu...
- US midterm elections 2026: Traditional TV ads may be over, TikTok and podcasts are changing political campaignsPolitical strategists predict that by 2028, artificial intelligence will revolutionize campaign operations, allowing for hyper-targeted mes...
- In 2019, Aidan Gallagher linked fan pledges to mangrove planting in Madagascar. 6 years later, the campaign had planted 113,706 trees and removed 38 million kg of carbonIn July 2025, UNEP announced a $7.1 million grant-supported initiative for Madagascar that includes plans to restore 3,000 hectares of mang...
- Republicans have a billion-dollar answer to Trump's weak midterm pollingRepublican groups are dramatically outspending Democrats in several key Senate and House races, deploying hundreds of millions of dollars i...
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