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DIGITAL ADVERTISING SHIFT
Broadcasters in a fix as weekly rating suspension disrupts Rs 40,000 crore ad marketIndia's ₹40,000 crore TV advertising market faces disruption as weekly ratings are suspended. Advertisers must now rely on historical data,...- Cracks in cola kingdom: India's duopoly faces biggest test in decadesIndia's cola market is undergoing a significant transformation, moving beyond the traditional Coca-Cola vs. PepsiCo rivalry. Reliance's Cam...
- Centre asks Meta to pause WhatsApp username rollout; seeks reply in three daysIt has directed Meta to furnish a detailed explanation of the feature within three days. The company has been asked not to roll out the fea...
- VC fundraising hits wall; WhatsApp’s new privacy headacheIndian VC firms are facing their hardest fundraising year in a decade as LPs tighten filters and demand cash returns. This and more in toda...
- Bollywood's hidden crisis: Why hundreds behind the camera are fighting to surviveBollywood may be enjoying strong box office numbers in recent times, driven by films like Dhurandhar, Saiyaara and Chhaava. But many people...
- Psychology explains why chasing more never ends: What the philosophy of minimalism is and why Stoicism believes less can lead to a richer lifePsychology says minimalism rewires happiness in ways that accumulation never could, and ancient wisdom traditions saw this coming centuries...
- Brands flock to India’s England tour as marquee bilateral cricket holds ad appealCricket's enduring appeal is driving significant advertiser interest for India's tour of England, despite a generally cautious market. Broa...
- FM radio: Tuned out of news, tuned into crisis, seeks reformsIndia's FM radio industry faces a crisis, with companies surrendering licenses due to government restrictions and competition from digital ...
- Quote of the Day by Jodi Picoult: 'A mathematical formula for happiness: Reality divided by Expectations. There were two ways to be happy: improve your reality or lower your expectations' teaches timeless lesson on ideal lifestyles, perfectionQuote of the Day by Jodi Picoult offers a timeless lesson about the relationship between reality and expectations. Happiness is neither ent...
- The Adani stock Morgan Stanley thinks could benefit most from India’s infrastructure pushMorgan Stanley has initiated coverage on Adani Enterprises with an Overweight rating and a target price of Rs 3,638, implying a 23% upside....
- Sebi weighs allowing celebrity endorsements for market entitiesSEBI is proposing a significant overhaul of advertising rules for financial entities, aiming for a unified framework. The changes would all...
- India emerges as a hybrid video entertainment economy, driven by shifting audience preferencesIndia's entertainment landscape is transforming into a hybrid model, with audiences now dictating content, business strategies, and viewing...
- India shows that forcing teens off their phones isn’t always goodThe UK's initiative to restrict social media access for individuals under 16 mimics India's stance, rooted in fears surrounding child well-...
- Meta in India doing what others can’t: Infrastructure head Santosh JanardhanMeta Platforms is set to build significant AI data centre capacity in India. The company is already working on a large data centre in Jamna...
- YouTube is now India's prime-time screen, says Gunjan SoniYouTube has become India's primary viewing platform, blending online reality with high-quality video. The company is significantly growing ...
- Will Zee Entertainment’s FIFA World Cup deal turn the needle for its 3.3 crore shareholders?Zee Entertainment Enterprises pulled off a surprise win by securing India's broadcast and digital rights for multiple FIFA events through 2...
- BBC to cut 550 jobs in cost-saving drive, including news division layoffsBritain's BBC is set to eliminate 550 jobs across its news and content departments. This move is part of a significant £500 million savings...
- Live sports score big, keep fans glued across big & small screensIndia's sports viewership is rapidly shifting to multiple platforms. Major events like the FIFA World Cup and IPL are drawing huge crowds o...
- What happens when ChatGPT can shop for you? Inside Visa and OpenAI's AI commerce visionVisa's partnership with OpenAI could mark the beginning of a new phase in digital commerce, where AI assistants move beyond product recomme...
- Razorpay begins IPO process; files confidential DRHP to raise Rs 5,000-6,000 croreFintech major Razorpay has officially commenced its IPO journey by filing its draft red herring prospectus with SEBI, aiming to raise Rs 5,...
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