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DIGITAL ADVERTISING INDUSTRY
Google appeals Indian ruling over its ads platform, citing consumer harmGoogle is challenging an Indian court ruling regarding trademark infringement. The company argues the decision will negatively impact consu...- The new rules of brand authority: Why credibility matters more than everBuilding a recognised brand takes more than reach. As organisations compete for the attention of business leaders, trusted platforms and me...
- AI expected to unlock up to 35% in profitability for Indian MSMEs; Nearly 60% to achieve double-digit revenue growth: ReportArtificial intelligence integration promises significant profit improvements for Indian MSMEs. Digital adoption helps nearly sixty percent ...
- Who is Anshula Kapoor? Boney Kapoor's daughter from his first marriage, who skipped Bollywood and worked at Google, is now marriedEntrepreneur and influencer Anshula Kapoor, daughter of film producer Boney Kapoor and sister of actor Arjun Kapoor, married screenwriter a...
- These large-caps have ‘strong buy’ & ‘buy’ recos and upside potential of up to 29% in one year, according to analystsFor long in the clutches of bears, the Nifty and Sensex now appear to be making serious attempts to think positively. The big question now ...
- How brands reach business leaders: The power of credibility, context, and visibilityBusiness leaders discover brands through trusted environments, meaningful industry conversations, and credible platforms, not just advertis...
- Hera Pheri 3 update: Who really owns the rights? Akshay Kumar issues public notice asserting ownership over the filmThe legal dispute surrounding Hera Pheri 3 has taken a fresh turn after Akshay Kumar's production house, Cape of Good Films LLP, issued a p...
- Ankur Warikoo says India has an 'envelope problem'. Here's what he meansEntrepreneur Ankur Warikoo highlights India's "envelope problem," arguing that talent is overlooked due to a focus on credentials over abil...
- Ashwini Vaishnaw directs MeitY to summon Meta regarding Instagram ads promoting child sexual abuse materialIndia's IT Ministry has summoned Meta over allegations that Instagram ads promoted child sexual abuse material. Officials are also concerne...
- Late kick-offs drag FIFA World Cup 2026 TV ad volumes down 14% in IndiaThe FIFA World Cup 2026 saw a significant drop in linear TV advertising in India, with unfavorable match timings and a paywall on ZEE5 impa...
- As FD rates moderate, investment in bonds emerge as the next destination for fixed-income investors for wealth creationChoosing the best Nifty-based index fund involves more than just a low expense ratio. Experts emphasize that tracking error, which measures...
- Broadcasters in a fix as weekly rating suspension disrupts Rs 40,000 crore ad marketIndia's ₹40,000 crore TV advertising market faces disruption as weekly ratings are suspended. Advertisers must now rely on historical data,...
- Beyond traditional advertising: Make your brand reach business decision makersReaching the right audience today requires more than a successful campaign. As brands look to engage decision-makers in meaningful ways, in...
- Google parent Alphabet debuts in Dow Jones index in tech tiltGoogle parent Alphabet's shares entered the Dow Jones Industrial Average on Monday, in an index reshuffle replacing Verizon Communications,...
- Alphabet debuts in Dow Jones Industrial Average as index tilts toward techIts shares rose 3.7% to $350.24, offering one of the biggest boosts to the 30-member Dow. The company replaced Verizon on the index, S&P ...
- Brands flock to India’s England tour as marquee bilateral cricket holds ad appealCricket's enduring appeal is driving significant advertiser interest for India's tour of England, despite a generally cautious market. Broa...
- FM radio: Tuned out of news, tuned into crisis, seeks reformsIndia's FM radio industry faces a crisis, with companies surrendering licenses due to government restrictions and competition from digital ...
- Sebi weighs allowing celebrity endorsements for market entitiesSEBI is proposing a significant overhaul of advertising rules for financial entities, aiming for a unified framework. The changes would all...
- Sebi proposes common advertising code for brokers, mutual funds, may allow celebrity endorsementsSebi has proposed a common advertising code for brokers, mutual funds, investment advisers and other regulated entities, aiming to simplify...
- India emerges as a hybrid video entertainment economy, driven by shifting audience preferencesIndia's entertainment landscape is transforming into a hybrid model, with audiences now dictating content, business strategies, and viewing...
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