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DEODORANT EVOLUTION
In 1888, a doctor’s daughter tired of body odor turned cream into a personal fix, and deodorant became part of modern routineBack in 1888, a groundbreaking cream named Mum made waves in the world of personal care, tackling the age-old issue of body odor. This inno...- The Scent Lingers: Online perfume sales in India flourish, rising 25-30% in the last yearIndia's perfume market is witnessing a boom, with online sales soaring 25-30% and the market estimated at ₹4,500 crore. The shift towards p...
- 10 Best Touch Panel Microwave Ovens for an Effortless Culinary Experience (2024)Discover a new tool of culinary mastery with our curated selection of the best touch panel microwave ovens. These appliances redefine the k...
- AptarGroup aims to think local and leverage globalAptarGroup’s Kanwal Tikoo talks about Aptar Beauty + Home’s commitment towards India and improving consumer experience.
- ITC readies Savlon to take on Reckitt Benckiser in health and home care segmentsSavlon will be launched in categories including hand wash, sanitizer, shower gel and floor, glass and toilet cleaners, two industry officia...
- Nine grooming innovations for every manFrom solid colognes to spray deodorants & bristle-free toothbrushes, there’s an army of upgraded products and procedures that make achievin...
- Value-for-money packs help FMCG companies save on costs and retailers compete better with kirana storesMakers of shampoo, soap, biscuits, chips and noodles are increasingly introducing family or 'jumbo' packs of their top-selling brands in su...
- Despite boom, Indian consumers are totally under-served. Here's whyRama Bijapurkar in an exclusive article says, "We eat tn chapattis each yr but still don't have a 'just heat and eat' brand that doesn't bu...
- Fairness creams' segment slows down: Has the nation overcome its dark skin complex?Growth in fairness creams has slowed down dramatically. Is this a sign of a nation overcoming its dark skin complex or is it just a result ...
- P&G’s target consumer changes to ‘he’ from ‘she’After spending decades luring women with products such as Olay skin cream, Procter & Gamble is about to tell men they need pampering too.
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