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CUSTOM DRINK IDEAS
No degree, no startup, just water: Man makes Rs 80,000 a month selling Rs 5-per-litre chilled RO water during heatwave. Simple business idea wins praiseViral business idea: A viral video showcases a young entrepreneur selling chilled RO water from a battery-powered rickshaw. He delivers pur...- In 1908, a New York merchant mailed tea samples in silk pouches to cut costs and accidentally changed how the world drinks teaA simple cost-saving idea in 1908 led to the tea bag. Thomas Sullivan sent tea in silk pouches, but customers brewed the whole bag. This ac...
- In 1888, a pharmacist’s syrup met carbonated water by chance which made Coca-Cola a global drinkCoca-Cola's origin story is more than just chance. Pharmacist John Pemberton created his syrup during an era of medicinal tonics. The drink...
- Bharatiya boorish brats over the worldThe growing trend of disruptive antics by Indian tourists overseas has sparked concerns. Flash mobs at airports and careless littering in b...
- India Inc is scaling fast, but is it building to last?Young brands face pressure to scale rapidly, often neglecting foundational brand building.
- Quote of the day by Socrates: 'By all means, marry. If you get a good wife, you’ll become happy; if you get a bad one, you’ll become a philosopher.' - ancient quote on marriage that still feels shockingly modernQuote of the day by Socrates' famous marriage quote, "By all means marry. If you get a good wife, you’ll become happy; if you get a bad one...
- India throws Diet Coke parties as Iran war disrupts suppliesDiet Coke parties are gaining popularity across India. A shortage of the beverage, linked to the Iran war, has created a social media frenz...
- In 1983, Howard Schultz Visited Italy and Observed Espresso Bar Culture: That Experience Shaped Starbucks Into a Global BrandHoward Schultz's 1983 Italian journey revealed a new way to experience coffee. Espresso bars were social hubs, not just places to buy drink...
- Rolls-Royce chai experiment: Man turns roadside beverage into a luxury experience. His cost vs earnings breakdownAn Instagram creator, Deluxe Bhaiyaji, went viral after turning a simple cup of tea into a luxury experience by serving it inside a rented ...
- Five Guys CEO hands out $1.5 million bonus after promo fail — his reason turns headsFive Guys CEO Jerry Murrell distributed $1.5 million in bonuses to US store staff after a buy-one-get-one burger promotion overwhelmed oper...
- April Fools’ Day 2026: The funniest brand pranks — from classic gags to viral hitsApril Fools’ Day 2026 brought a wave of imaginative brand campaigns, with food-themed pranks taking center stage. Brands also explored humo...
- Ankur Warikoo explains what is ‘Black Coffee Theory’: Why focusing on what you don't want can backfireEntrepreneur Ankur Warikoo's "Black Coffee Theory" highlights how focusing on what we want to avoid, rather than what we desire, can lead t...
- Starbucks just unlocked a secret menu, and you could win $25,000 for your drink ideaStarbucks is embracing its fan-created "Secret Menu" by officially adding it to their app and launching a contest. Customers can now easily...
- Dunkin': How to get a free donut every Wednesday in December. Here is all should knowDunkin' Rewards members can get a free classic doughnut with the purchase of any drink till the last Wednesday of the month, December 27. K...
- Within controversy lies an opportunity for malted milk drinks to reinvent themselvesMalted milk drinks are facing controversy in India after social media influencer highlighted high levels of sugar in Bournvita, after which...
- Bengaluru eateries offering discounts to encourage votingMonkey Bar is offering a 19% discount on food on Friday for those with voter-inked finger.
- Resto-bars Host Games, Quizzes NowWatering holes like Vapour and The Permit Room have quiz nights on Tuesdays and Wednesdays, also lean days.
- Trading & drinking join hands at The Bar Stock ExchangeHappy hours are so last season, according to Mihir Desai and Amit Singh, the guys behind the much talked about Bar Stock Exchange.
- Poll food: Rahul Gandhi basket to Narendra Modi thaliMove over Salman and Katrina. The new stars at roadside stalls here are cutouts of Modi, Rahul, even Arvind Kejriwal, inviting customers to...
- UK-based BrainJuicer finds out how chocolates can boost lingerie salesBrainJuicer, a lesser-known niche market research firm, thrives on the irrationality of the human mind.
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