Rolls-Royce chai experiment: Man turns roadside beverage into a luxury experience. His cost vs earnings breakdown

A roadside cup of tea is usually about routine and comfort, but a recent viral experiment flipped that idea on its head. An Instagram creator, known as Deluxe Bhaiyaji, tried to turn a simple beverage into a luxury experience by pairing it with one of the world’s most premium cars. The result was what he called “Royal chai” — a concept that drew crowds, sparked debate, and raised a simple question: can hype turn into real profit?

The idea was straightforward but unusual. Instead of upgrading the tea itself, the creator upgraded the setting. “Let's see how much money can be earned by selling tea in a Rolls-Royce. First of all, I went to a luxury car rental place and rented a Rolls-Royce for ₹1 lakh. Then, I shared the idea with a tea-stall owner and we struck a deal. After that, I got posters printed for the customers and brought the car to the location. By the way, this is an experiment,” he said in the video.

He worked with a local tea vendor, arranged supplies, and created a setup that looked more like an event than a stall. There were snacks, a table, printed posters, and even a red-carpet-style entry to match the theme.

How the 'Royal chai' was sold

The pricing was designed around the experience rather than the product. A regular cup of tea was sold for ₹300, but the main attraction was the premium package.

“I asked them all ‘Have you ever had tea in a Rolls-Royce? No? For ₹1000, you can sit inside a Rolls-Royce and enjoy tea.’ Done! I greeted the customers with a Rolls-Royce umbrella. Then, I prepared a special saffron tea and served it in the VIP car. I then closed the door and left for a ride.”

Customers were not just buying tea, they were paying for a moment — sitting inside a luxury car, clicking photos, and recording videos. Many families and groups stopped by, drawn more by curiosity than the drink itself.

The numbers: cost vs earnings

While the idea managed to pull attention, the final calculation told a different story.

“Seeing the Rolls Royce, even families came for the experience. Seeing the car, many people came. I sold one cup of tea for ₹300 and charged separately for sitting in the car. Our total cost was ₹1,08,000 and my total revenue was ₹88,400. But that's okay, at least I made people happy!”

The experiment ended with a loss of ₹19,600. The biggest expense was the ₹1 lakh rental cost of the car, along with other smaller costs like ingredients, setup, and promotional material.

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Internet reactions: creativity vs practicality

The video quickly gained traction online, with users sharing mixed reactions. Some saw it as a clever marketing idea, while others felt it was more suited for content than business.

One user commented, “This is what happens when creativity meets luxury, even if profit does not follow.” Another wrote, “₹1000 for tea in a Rolls Royce is more about the experience than the drink.” A third added, “At least he admitted the loss honestly, that itself is rare on social media.”


At the same time, there were critical takes as well. “Good idea for content, not for business,” one comment read, while another said, “People will try anything for a unique experience these days.”

India’s tea market is massive, running into billions, and innovation in this space is not new. But this experiment showed that while people are willing to pay for novelty, it does not always translate into sustainable earnings.