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CURRENT ECONOMIC CLIMATE IMPACT ON GEN Z
Gen Z seem richer than they really are, claims Bengaluru man: ‘They splurge Rs 500 on avocado toast but can’t buy…’; studies say it’s not mindless spendingGen Z are more likely to splurge big on treats such as avocado toasts and matcha tea than buy a home or a car. This is not just mindless bu...- ‘Gen Z doesn’t work?’ Employee says he was still in office at 1 am as entire floor went homeA dedicated Gen Z employee found himself burning the midnight oil to finish month-end tasks solo. He pondered the implications of being ove...
- In 2009, Harry Potter star Rupert Grint bought the £5.4 million Kimpton Grange estate; 17 years later, he won approval for a 15-home eco-village described as carbon neutralActor Rupert Grint has received the green light for his ambitious eco-village initiative, turning his Hertfordshire estate into a home for ...
- Earning Rs 2 lakh a month but scared to tell your parents about spending Rs 500 on ice cream? Financial advisor says you may have a ‘poverty mindset’. Why?Financial advisor Prem Soni says young Indians earning well may still carry their parents’ scarcity-driven money habits. He argues that hid...
- How is Gen Z affording iPhones, cafés and weekend plans on Rs 30,000-50,000? CA explains the uncomfortable truthCA Nitin Kaushik explains why Gen Z’s expensive-looking lifestyle does not necessarily indicate higher wealth. iPhones, branded sneakers, c...
- 'Your problems, your suggestions': Rahul Gandhi announces 'Chhatron Ki Goonj' campaign in Indore on September 19On September 19, in Indore, Madhya Pradesh, Rahul Gandhi will launch his 'Chhatron Ki Goonj' campaign aimed at addressing students' challen...
- India's retail credit market shifts to rural, GenZ borrowers via digital platformsYounger consumers and rural households are driving India's retail credit market growth. These aspirational borrowers now account for most n...
- If you can end casteism, we are ready to give up reservation: Ramdas AthawaleUnion minister Ramdas Athawale stated opposing reservation is unconstitutional and against the Constitution. He asserted that reservation w...
- Psychology explains the effect of social media on Gen Z’s mental health - how constant comparison, online pressure and endless scrolling can shape self-esteem and well-beingGeneration Z faces both the positive and negative impacts of social media on their lives and mental health. While constant scrolling and co...
- India knows where extreme weather is coming. It doesn’t know what it will costIndia’s climate risks are increasingly becoming macroeconomic shocks, affecting food prices, infrastructure, power demand, productivity and...
- The big Gen Z market taking over how India spends, saves and strategisesIndia's youngest generation now leads consumption spending with unique preferences. Gen Z's influence is reshaping brand strategies and inv...
- PM Modi slams critics, Opposition 'pessimism' on 7.8% growthPrime Minister Modi highlighted India's 7.8% growth amid global economic challenges. He contrasted the current situation with past pessimis...
- Gen Z and homeownership: Has the aspiration of this generation to be a homeowner disappeared?Gen Z is not rejecting homeownership. It is becoming more deliberate about the financial equation behind it. For this generation, a sensibl...
- Changing user habits to drive HUL's next growth cycle: MD Priya NairHindustan Unilever is banking on the evolution of household habits for sustainable growth. The advances in LPG adoption and a greater reach...
- Gen Z employee resigned when manager asked her to WFH during sick leave. Fellow Gen Z worker’s stunt goes viral: ‘He wasn’t even ready to…’Unlike millennials, Gen Z employees are in no mood to put up with a lack of work-life balance and the expectation to have no life of their ...
- Luxury watchmakers say Gen-Z buying trends call for bold changesSwiss watchmakers face declining exports and a need for innovation. GenZ consumers seek excitement and emotion over status and brand loyalt...
- The DM age has a networking problem—and it’s fearMany Gen Z professionals fear judgment, hindering their career networking efforts. This fear prevents them from seeking advice and accessin...
- ‘I appreciate their entitlement’: Millennial manager shares 3 workplace lessons Gen Z taught himA millennial manager learned valuable lessons from a Gen Z employee, who highlighted the need to protect personal time and understand one’s...
- Three in four Gen Z professionals put work-life balance ahead of leadership titles: Emeritus reportNearly three in four Gen Z professionals in India prioritise work-life balance over leadership titles, an Emeritus study found. While 60% f...
- Gen Z is breaking workplace salary taboos: Reddit post sparks debate over why young employees openly discuss payGen Z employees today are embracing open dialogue around salaries and financial goals, shaking up traditional workplace dynamics. In contra...
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