BCCI decision to shift IPL finals to Ahmedabad due to commercial viability: MinisterThe IPL finals venue has moved from Bengaluru to Ahmedabad. Karnataka Home Minister G Parameshwara stated commercial viability is the likel...
07 May, 2026, 04.07 PM IST
Big-budget campaigns show how AI companies are racing for relevance in IndiaAI giants are making a big splash in India. ChatGPT and Google Gemini are using TV and billboards to show how AI can solve everyday problem...
06 May, 2026, 11.36 AM IST
No World Cup 2026 telecast in India, China? Here's why FIFA faces broadcast crisis in world's two most populous countriesFIFA has concluded agreements with broadcasters in over 175 territories globally, it said in a statement to Reuters.
05 May, 2026, 05.30 AM IST
Football: FIFA faces World Cup broadcast crisis as India's Reliance offers $20 mln, China deal unannouncedIn an unprecedented twist, soccer enthusiasts in India and China are bracing for a World Cup viewing crisis. Negotiations for broadcast rig...
04 May, 2026, 05.24 PM IST
India’s sports boom is just getting startedIndia is a major sports market, with cricket leading the way. The nation's sports economy is rapidly expanding. The focus now shifts to bro...
30 Apr, 2026, 02.09 PM IST
Canva is leaning on India and Brazil to drive up AI adoptionCanva is transitioning to an AI-native platform, powered by its own foundational models, with India emerging as a key market for its design...
20 Apr, 2026, 06.00 AM IST
Apollo Tyres to sponsor Indian cricket team's jersey following Dream11's exitApollo Tyres has replaced Dream11 as the lead sponsor of Team India, marking their first foray into Indian cricket with a two-and-a-half-ye...
16 Sep, 2025, 05.49 PM IST
India's cricket board invites bids for title sponsor rights for its eventsThe Board of Control for Cricket in India (BCCI) has invited bids from 'reputed entities' to acquire title sponsor rights for all BCCI even...
01 Aug, 2023, 01.43 PM IST
BCCI signs on Adidas as kit sponsor for 5 years in 250-cr dealThe deal, which will begin with the ICC World Test Championship next month and end in March 2028, will see Adidas becoming the official kit...
23 May, 2023, 12.49 AM IST
Cryptocurrency brand CoinDCX becomes title sponsor of the T20I Series between India and Sri LankaThe T20 Cup sponsorship by a new age fintech startup indicates a change in the Indian economy.
01 Jul, 2021, 03.30 PM IST
MPL saves the day for BCCI, comes on board as official kit sponsor for Team IndiaBCCI announced MPL Sports, the athleisure wear and sports merchandise brand from MPL, as the official kit sponsor for the next three years,...
17 Nov, 2020, 04.52 PM IST
Four companies that are backing a range of sports apart from cricketChairman Pawan Munjal, a sports enthusiast and a keen golfer, is the past chairman of the Asian PGA Tour board of directors.
15 Nov, 2015, 04.29 AM IST
Payment startup Oxigen to sponsor South Africa's T20 cricket teamDelhi based Payment wallet Oxigen has sponsored the South African Cricket Team for the upcoming T20 cricket tournament this month.
29 Jun, 2015, 10.26 PM IST
- Sachin, Yuvi, Bhajji meet board to protect brand turf
Star cricketers such as Sachin Tendulkar, Yuvraj Singh and Harbhajan Singh on Friday met Indian cricket board officials to seek clarity on ...
05 Feb, 2011, 01.23 AM IST
- Awe factor in sponsoring WC cricket team
The amt for a 40-sec ad on TV during the Indo-B'desh match could have got sponsorship of Bangladesh team.
20 Mar, 2007, 01.30 AM IST
- Ranji teams with national players get more sponsors
Companies looking to jump on the cricket bandwagon has found a budget alternative.
06 Mar, 2007, 03.49 AM IST
- Brands work around the Blue Billion
Cricketers too expensive? Some marketers have found an alternative: tapping regional cricket.
06 Mar, 2007, 01.46 AM IST