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How Vaibhav Sooryavanshi, 15, became the great sporting prodigy of this generationCricket prodigy Vaibhav Sooryavanshi, a 15-year-old sensation, is set to make history as India's youngest senior men's player. After a stel...- Shah Rukh Khan nearly said no to IPL: Lalit Modi reveals the Jaipur story behind KKR’s birthLalit Modi shares how Bollywood star Shah Rukh Khan was initially hesitant to buy the Kolkata Knight Riders. Khan, a football fan, doubted ...
- IPL may become the GOAT of sports world; League sees sharp rise in valuations on record media rights deals, deep-pocketed sponsorsIPL franchise values are soaring, projected to hit $15 billion by 2032. This growth rivals top European football clubs. Record media rights...
- BCCI decision to shift IPL finals to Ahmedabad due to commercial viability: MinisterThe IPL finals venue has moved from Bengaluru to Ahmedabad. Karnataka Home Minister G Parameshwara stated commercial viability is the likel...
- Big-budget campaigns show how AI companies are racing for relevance in IndiaAI giants are making a big splash in India. ChatGPT and Google Gemini are using TV and billboards to show how AI can solve everyday problem...
- No World Cup 2026 telecast in India, China? Here's why FIFA faces broadcast crisis in world's two most populous countriesFIFA has concluded agreements with broadcasters in over 175 territories globally, it said in a statement to Reuters.
- Football: FIFA faces World Cup broadcast crisis as India's Reliance offers $20 mln, China deal unannouncedIn an unprecedented twist, soccer enthusiasts in India and China are bracing for a World Cup viewing crisis. Negotiations for broadcast rig...
- India’s sports boom is just getting startedIndia is a major sports market, with cricket leading the way. The nation's sports economy is rapidly expanding. The focus now shifts to bro...
- Canva is leaning on India and Brazil to drive up AI adoptionCanva is transitioning to an AI-native platform, powered by its own foundational models, with India emerging as a key market for its design...
- Apollo Tyres to sponsor Indian cricket team's jersey following Dream11's exitApollo Tyres has replaced Dream11 as the lead sponsor of Team India, marking their first foray into Indian cricket with a two-and-a-half-ye...
- India's cricket board invites bids for title sponsor rights for its eventsThe Board of Control for Cricket in India (BCCI) has invited bids from 'reputed entities' to acquire title sponsor rights for all BCCI even...
- BCCI signs on Adidas as kit sponsor for 5 years in 250-cr dealThe deal, which will begin with the ICC World Test Championship next month and end in March 2028, will see Adidas becoming the official kit...
- Cryptocurrency brand CoinDCX becomes title sponsor of the T20I Series between India and Sri LankaThe T20 Cup sponsorship by a new age fintech startup indicates a change in the Indian economy.
- MPL saves the day for BCCI, comes on board as official kit sponsor for Team IndiaBCCI announced MPL Sports, the athleisure wear and sports merchandise brand from MPL, as the official kit sponsor for the next three years,...
- Four companies that are backing a range of sports apart from cricketChairman Pawan Munjal, a sports enthusiast and a keen golfer, is the past chairman of the Asian PGA Tour board of directors.
- Payment startup Oxigen to sponsor South Africa's T20 cricket teamDelhi based Payment wallet Oxigen has sponsored the South African Cricket Team for the upcoming T20 cricket tournament this month.
- Sachin, Yuvi, Bhajji meet board to protect brand turfStar cricketers such as Sachin Tendulkar, Yuvraj Singh and Harbhajan Singh on Friday met Indian cricket board officials to seek clarity on ...
- Awe factor in sponsoring WC cricket teamThe amt for a 40-sec ad on TV during the Indo-B'desh match could have got sponsorship of Bangladesh team.
- Ranji teams with national players get more sponsorsCompanies looking to jump on the cricket bandwagon has found a budget alternative.
- Brands work around the Blue BillionCricketers too expensive? Some marketers have found an alternative: tapping regional cricket.
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