India's cricket board invites bids for title sponsor rights for its events

The Board of Control for Cricket in India, the world's richest cricket board, today invited bids from reputed entities for acquiring the so-called Title Sponsor Rights for all BCCI events.

The detailed terms and conditions governing the tender process including eligibility requirements, process for submissions of bids, rights and obligations, etc. have been provided in the ‘Invitation to Tender’ (“ITT”) which will be made available on receipt of payment of a non-refundable fee of Rs 1,00,000 plus any applicable Goods and Services Tax, the board said in a statement.

The ITT will be available for purchase till August 21, 2023.


In June, fantasy gaming platform Dream11 had won the BCCI's lead sponsor rights reportedly for Rs 358 crore. Last year in September, BCCI had announced that Mastercard had acquired title sponsorship rights for all BCCI international and domestic home matches.

Indian cricket will be part of marquee events such as ASia Cup and ODI World CUp, which are however not poperties of the BCCI.

The BCCI had last month announced senior men's team schedule for International home matches comprising 5 Tests, 3 ODIs, and 8 T20Is in the home season 2023-24.

When BCCI had asked for bids for lead sponsorship rights in June, it had banned companies that were into athleisure and sportswear manufacturing, alcohol products, betting, cryptocurrency entities, real money gaming platforms (excluding fantasy sports gaming), tobacco brands, and those associated with offensive content such as pornography or public moral offence.